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Marketing scorecard builder
Paste the numbers you track. Get a scorecard of short-term and long-term measures and what each tells you.
Marketing scorecard builder is a free AI skill for the job "Read your ad results". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced
What it does
Most dashboards show clicks, orders and cost per sale. Those move within days, so they get all the attention. The things that decide next year, such as how price-sensitive buyers are or how well known you are, move slowly and usually are not tracked at all. This skill lists what you track and sorts it into short term and long term. It adds three long-term measures: price sensitivity over three years, your share of voice minus your market share, and brand responses such as people who name you unprompted. Each measure gets the question it answers and its time lag. It flags measures that mislead alone, lays the scorecard out with long-term results on top, and sets a review rhythm.
You give it
- The numbers you track now, with the period (a performance sheet or a list)
- Your brand file (optional)
- Brand brain (optional)
You get
- A scorecard with long-term results at the top and short-term response at the base
- The question each measure answers and its time lag
- Warnings on measures that mislead alone
- A review rhythm, and a list of data you do not have
Use it when
- Your reports show only clicks and sales, and nothing about the brand.
- You are asked to defend brand spend and have no measure for it.
- You keep judging slow measures after one bad week.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste the metrics you track and a recent set of values. A list of names also works.
- Read the warnings first, then the long-term section.
- Put the review rhythm in your calendar and use it.