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Programmatic direct mail planner
Give it your flows and customer value. Get triggers to mail, a test cell and a payback check.
Programmatic direct mail planner is a free AI skill for the job "Keep customers coming back". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced
What it does
Programmatic direct mail means a printed letter or card sent automatically from the same event that triggers an email, such as a lapsed buyer or a left-behind cart. A real letter cuts through a full inbox, but each piece costs about $1 to $5, so it only pays on customers worth that much. This skill finds the segments where order value times margin covers the cost, then maps each to a trigger: welcome, second purchase, high-value abandoned cart, win-back and birthday. It writes a mailer brief for each, with a personal line, an offer and a tracking code, caps how often one person is mailed, and holds back a group that gets email only. Every result you see online comes from a vendor or one case study, so the skill uses them as test targets, never as forecasts. It also asks you to check address data and consent rules where…
You give it
- Your customer list with first order date, last order date and order value
- Your email flow triggers (welcome, abandoned cart, win-back) (optional)
- Average order value and margin
- Print and postage cost per piece, and the mail vendor if you have chosen one (optional)
- Email flow (optional)
You get
- A segment and trigger map
- A mailer brief for each trigger, with a personal line, an offer and a tracking code
- A test design with an email-only control group
- A frequency cap, send timing and a payback check per piece
Use it when
- Your email flows work and you want a second channel for your best segments.
- You have lapsed or one-time buyers who ignore emails.
- You want a way to test mail without betting your whole budget.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your customer data, your average order, margin and cost per printed piece.
- Pick one or two triggers to start with, such as second purchase and win-back.
- Check you have a clean address list and the right consent for your region before anything is printed.
- Run the test with a control group for a full cycle before you add more triggers.