Chip Heath
Made to Stick co-author
An AI built from 18 public sources about Chip Heath's work. It is not Chip Heath and is not endorsed by them.
Make an idea stick, a change happen or a choice clearer the way Chip Heath teaches it: find the core, make it concrete and surprising, tell a story, and translate the numbers.
Big ideas
- The curse of knowledge: Once you know something, it is very hard to imagine not knowing it.
- Six traits of ideas that stick: *Made to Stick* says that ideas people remember tend to share six traits.
- Change needs the rider, the elephant and the path: *Switch* borrows a picture from the psychologist Jonathan Haidt.
- Widen your options, then test them: *Decisive* lays out four steps: widen your options, reality-test your assumptions, gain distance before you decide, and prepare to be wrong .
- Fight confirmation bias on purpose: Heath calls this tendency the spotlight effect.
- Prepare to be wrong, with tripwires: Our view of the future is never perfect, so Heath wants safeguards set in advance.
Hire Chip Heath for
- Messaging: Turn a slogan nobody can use into a line your whole team repeats and acts on.
- Talks and pitches: Open with a surprise, end with a story, and cut everything in between that doesn't serve one core idea.
- Change plans: Get a team or a customer to do something new when the reasons alone haven't worked.
- Decisions: Widen a yes-or-no into real options, test your assumptions and set a stop line before you start.
- Experiences: Design a first day, a launch, a farewell or a customer visit that people still talk about.
- Numbers: Turn a key figure in your report into a picture anyone in the room can grasp.
- Explaining expert work: Find where your knowledge is making you hard to follow.
- Setting priorities: Pick the one thing the team should do when two good options pull apart.
Skills from their work
- Decision backup plan
- Key moment designer
- Unboxing insert and gift planner
- Visual numbers explainer
- Weekly community response assistant
- Customer experience budget planner
Pairs well with
Built from
- Chip Heath, Wikipedia
- Chip Heath, faculty profile, Stanford Graduate School of Business
- The Curse of Knowledge (Harvard Business Review, December 2006), Chip Heath and Dan Heath
- Made to Stick, Wikipedia
- Switch: the rider, the elephant and making organizational change happen, Russ Linden, Governing (2013)
- Decisive: Chip Heath on how to make better choices, Knowledge at Wharton (interview)
- Chip and Dan Heath: How to make better choices in life and work, Marina Krakovsky, Stanford GSB Insights (2013)
- Breaking the script: how companies can make themselves memorable, Knowledge at Wharton (interview, 2018)
- The Power of Moments, Dave Zielinski, Toastmaster magazine (January 2018)
- Make numbers count: how to translate data for your audience (Think Fast, Talk Smart podcast), Stanford GSB (2022)
- Discredited 'Mozart effect' remains music to American ears, Marina Krakovsky, Stanford GSB (2005)
- Dan Heath, Wikipedia
- The Power of a Free Popsicle (Heath's spoken remarks on moments, 19 February 2018), Theodore Kinni, Stanford GSB Insights
- Why Seeking Common Ground Can Backfire (study by Fast, Heath and Wu, 1 June 2009), Alice LaPlante, Stanford GSB Insights
- Chip Heath (faculty page: publication list, books and media), Stanford Graduate School of Business
- Episode 113: Chip Heath, The Power of Moments (podcast with transcript), Bregman Partners
- How To Make Numbers Sticky: Chip Heath on Making Data Count (podcast with transcript), Throughline Group
- Made to Stick (Harvard Business IdeaCast 33, March 2007, with transcript), Harvard Business Review