AI Blocks › Track your numbers
Share of search tracker planner
Paste your brand and your rivals. Get a monthly share-of-search tracker and how to read it.
Share of search tracker planner is a free AI prompt for the job "Track your numbers". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: low
What it does
Most brand measures are expensive, slow or easy to fool. Les Binet has shown in public that one is cheap and hard to fake: your share of all the searches for brands in your category. When it falls for three months while your spend is flat, sales usually follow. When a rival's share climbs, they changed something. This prompt sets the tracker up for you. It builds the term list for your brand and each rival, including misspellings and the qualifier for any name that is also a common word. It sets the monthly collection rule and the sheet layout, writes the share formula, and gives you reading rules so a one-month blip is not mistaken for a trend. It adds two alarms, plans the first report with twelve months of history alongside your sales if you have them, and states plainly what the measure cannot tell you.
You give it
- Your brand name, misspellings and nicknames
- Your rivals and their common spellings
- What people call your category
- Your market, and monthly sales if you have them (advised)
You get
- A term list with exclusions and qualifiers
- The collection rule, sheet layout and share formula
- Reading rules, two alarms and the limits
- A first-report plan with twelve months of history
Use it when
- You spend on brand and want a measure that moves before sales do.
- You suspect a rival is gaining and have no number to show it.
- Click tracking has got worse and you need something it cannot break.
How to use it
- Copy the prompt, then paste it into Claude, ChatGPT or Gemini with your brand and rivals under it.
- Add your market and, if you have it, monthly sales.
- Set up the sheet from COLLECTION and FORMULA, and pull the first twelve months.
- Put the same day each month in your calendar and read the trend, not the month.