Hire an AI buyer research brief builder

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A call sheet for each buyer, pre-filled from their order, with a consent line
• A one-page sketch of who buys, with quotes and the exact phrases they use
• Buyer profiles built on the job they hire you for, each with a trigger, proof and a not-for line
• A half-page brief for ad and page writers
• A fit score out of 100 for your ad or page, with rewrites in the buyer's words (if you give an ad or page)

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You sell to a mix of people and want to know which one buys most, and why, before you write ads or pages.

• Interview sheets. One sheet per buyer code with order facts, timeline questions, gap questions and a consent line.
• Buyer sketch. Search phrases, marked-up quotes and a one-page sketch of who buys, in their own words.
• Buyer profiles. Each profile has the job, trigger, what they stopped using, quotes, a not-for line and confidence.
• Buyer brief. A half-page for writers with how much the buyer knows, the force to work on, quotes and a job line.
• Fit check. A fit score out of 100 for your ad or page, with mismatches and rewrites.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Clayton Christensen and Eugene Schwartz would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Write the interview sheets. Picks recent buyers from your orders. Writes a call that builds a timeline of the day they bought, with questions only where the order leaves a gap.
• Dig for their words. Gives you search phrases and a timed hour for forums and reviews. You read and paste by hand. It marks up your call notes and the quotes you paste, and writes a one-page sketch of the buyer.
• Build the buyer profiles. Groups stories by the struggle behind the purchase, not by age. Writes the job, the trigger, three or more quotes and who it is not for. Steps 4 and 5 use these profiles.
• Write the buyer brief. Settles how much the buyer knows and which force to work on. Boils it to a half page of quotes and a job line.
• Check your copy against it. Tests whether your ad or page sounds like this buyer. Scores the fit out of 100 and lists rewrites.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id build-a-buyer-profile-from-interviews-and-reviews only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/build-a-buyer-profile-from-interviews-and-reviews/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your order list with dates, times, devices, items bought together and order value
• Buyers who agreed to a call (use codes, not names)
• Your product, its price, the problem it solves and what it replaced for buyers
• Reviews, survey answers or support emails (optional)
• Forum posts you read and paste by hand (optional)
• Your brand file (optional)
• Your current ad copy or landing page, to check against the profile (optional)

Tools and access

• Any good chat AI: Any current chat AI can fill the sheets from your order list and write the pattern note.
• Shopify admin: Its order export gives date, time, device and items for the buyer list.
• Reddit search: The largest library of buyers describing their problems in their own words, with comments that add detail.
• Amazon reviews: Buyers tell their whole story after buying, and long reviews with photos usually hold the most.
• Meta Ad Library: Shows what rivals say and who they seem to talk to, which helps you choose the starting group.
• Any good chat AI: Keeps the clock, writes the search phrases and marks up the quotes you paste.
• Any good chat AI: Any current chat AI can group stories and write the cards. Paste the stories as plain text, with dates.
• Shopify admin: Its order export gives you dates and items bought together, which sharpen the timeline.
• Claude: Every current Claude model reads up to 1 million tokens, so a big pile of reviews and tickets fits in one chat.
• Gemini: Also takes long inputs, and works inside Google Sheets if your survey answers live there.
• Any good chat AI: Reads your description, ad and page, and can read attached product photos.
• Meta Ad Library: Lets you compare your ad with rivals' to see who they speak to.
• Google Forms: A free way to survey buyers in the words they use, so the next check has more quotes.

Functions and deliverables

• Buyer research brief builder: Plan buyer interviews, use real answers and reviews to build a buyer profile, and check whether your copy fits.
  • A call sheet for each buyer, pre-filled from their order, with a consent line
  • A one-page sketch of who buys, with quotes and the exact phrases they use
  • Buyer profiles built on the job they hire you for, each with a trigger, proof and a not-for line
  • A half-page brief for ad and page writers
  • A fit score out of 100 for your ad or page, with rewrites in the buyer's words (if you give an ad or page)
• Purchase history interview planner: Turn recent orders into interview sheets for buyer calls. Get order facts to read out, gap questions and a pattern note for your buyer interviews.
  • A pre-filled interview sheet per buyer, with the order facts to read out and gap questions
  • A timeline template per buyer to fill in during the call
  • A pattern note to complete after five to eight calls, grouping stories by similar struggle
  • A short consent line to read at the start of each call
• Forum buyer researcher: Share your product and buyer group. Get a forum research plan, quote file and customer profile.
  • Ten search phrases written the way a buyer would type them
  • A quote file with the feelings, named fixes tried and situation marked
  • A one-page buyer sketch with ten phrases in their own words
  • A list of gaps, each marked as a guess until you find a quote
• Customer needs profile builder: Share purchase stories and reviews. Get customer profiles based on their needs, buying triggers and actual quotes.
  • One avatar card per job group, with the job in one situation sentence and the circumstance it happens in
  • Practical, emotional and social sides of the job, the trigger moment and the buying timeline
  • The four forces for each avatar, what they stop using to buy, and their own words, each with a quote
  • A "not for" line per avatar and a list of claims in the quotes that need proof
• Buyer brief writer: Share your offer and real buyer words. Get a short copy brief showing their situation, doubts and the main concern to address.
  • A job line that says when they look, what they want, and what stops them
  • How aware the buyer is, and how much the market has already heard, with the evidence
  • The four forces in your buyers' own words, and the one your copy must work on
  • A bank of buyer phrases to borrow, and a list of gaps to ask customers about
  • Any of its own checks the brief still misses, each named
• Buyer profile reviewer: Share buyer evidence, an ad or a page. Get an evidence and fit score, missing details and suggested rewrites.
  • A pass or fail for the 30-second test and each required buyer field, with what is missing
  • A fit score out of 100, with the sum shown and any part not scored
  • The mismatches by part (hook, text, photos, page, offer), and whether ad and page tell the same story
  • A rewrite list in the buyer's own words, and the next research step for each gap
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Clayton Christensen: Explore why customers buy using Clayton Christensen’s recorded approach. Start with a real situation, the struggle and what the buyer used before.
  • Your problem worked on the way Clayton Christensen would: their questions, their method, their push-back
  • The answer or the work, in Clayton Christensen's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You sell to a mix of people and want to know which one buys most, and why, before you write ads or pages.
• Your ads get views but not sales, and you suspect they speak to the wrong person.
• You have reviews or support emails sitting unused and want them turned into something your writers can use.

Limits to check before starting

• You have no buyers yet: use the Forum buyer researcher on its own, with public posts and reviews.
• You only want to find where your buyers spend time online: use the Customer community finder.
• You only need a script for one buyer call: use the Customer purchase interview script writer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Ask each buyer before you list them for a call. It only builds sheets for people who agreed.
• When it pauses, call five to eight recent buyers, write notes right after each call, and collect reviews and forum posts from the same group.
• Bring the notes back and let the later steps run. Remove names and contact details first. Paste only reviews and posts you can already see, and take out usernames.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/build-a-buyer-profile-from-interviews-and-reviews for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.