AI Blocks › Understand your customers
Know your real buyer, in their own words
Give it your orders and reviews. Get interview sheets, a buyer profile in their words and a brief writers use.
Build a buyer profile from interviews and reviews is a free AI workflow for the job "Understand your customers". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Most buyer profiles are an age, a gender and a guess. Ads written from them sound like everyone else's and speak to no one. If you sell to a mix of people, you can't tell which of them matters or what pushed them to buy. The steps replace guesses with quotes. First it uses your order records to write a short call sheet for each recent buyer. You then call five to eight of them and write notes. It mines those notes, your reviews and public forum posts for the words they use. It groups the stories by the job each buyer hired you for, writes the brief, and checks your current ad or page against the profile. Two pauses ask you to call buyers and to gather reviews and posts.
You give it
- Your order list with dates, times, devices, items bought together and order value
- Buyers who agreed to a call (use codes, not names)
- Your product, price and what it replaced for buyers
- Reviews, survey answers or support emails (optional)
- Your brand file (optional)
- Your current ad copy or landing page, to check against the profile (optional)
- A draft (optional)
- Your page (optional)
You get
- A call sheet for each buyer, pre-filled from their order, with a consent line
- A one-page sketch of who buys, with quotes and the exact phrases they use
- Buyer profiles built on the job they hire you for, each with a trigger, proof and a not-for line
- A half-page brief for ad and page writers
- A fit score out of 100 for your ad or page, with rewrites in the buyer's words
Use it when
- You sell to a mix of people and want to know which one buys most, and why, before you write ads or pages.
- Your ads get views but not sales, and you suspect they speak to the wrong person.
- You have reviews or support emails sitting unused and want them turned into something your writers can use.
Steps
- Purchase history interview guide: Paste recent orders. Get a pre-filled interview sheet per buyer, gap questions and a timeline pattern note.
- Buyer research from forums: Share your product and buyer group. Get a forum research plan, quote file and customer profile.
- Customer needs profile builder: Share purchase stories and reviews. Get customer profiles based on their needs, buying triggers and actual quotes.
- Buyer brief writer: Paste your offer and some reviews. Get a half-page buyer brief and the one force your copy must move.
- Buyer profile review: Paste your buyer notes, ad and page. Get a fit score out of 100 and every mismatch.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Ask each buyer before you list them for a call. It only builds sheets for people who agreed.
- When it pauses, call five to eight recent buyers, write notes right after each call, and collect reviews and forum posts from the same group.
- Bring the notes back and let the later steps run. Remove names and contact details first.