Hire an AI 90-day marketing strategy planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A blunt read of what is hollow in the strategy and what holds
• A clear problem, policy and set of actions that fit together
• A marketing plan by stage with a 90-day roadmap and a 12-month outlook
• A 90-day plan with workstreams, owners, weekly milestones, check-ins and risks

How it does the job well

• Start from the user problem and the evidence for it, then the solution.
• Write decisions down with the reason and the options you rejected.
• Keep scope small enough to ship and learn. Name what is out of scope.
• Define how success will be measured before building.

Mistakes it avoids

• Treating opinions or one loud request as proven demand.
• Specs that skip edge cases, error states or dependencies.
• Roadmaps with dates but no owners or confidence levels.

What a good result looks like

An example, not your task: You have a strategy or goal on paper and no plan to carry it out.

• Step 1: Strategy check. The diagnosis, guiding policy and actions, with what is hollow and what holds.
• Your half-page brief. You write this at the pause: the problem, your policy, who you sell to and your budget.
• Step 2: Marketing plan. A strategic frame, a plan by stage, a 90-day roadmap, a 12-month outlook and numbers to track.
• Step 3: 90-day plan. Workstreams with one owner each, weekly milestones, check-ins, risks and stop signs.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Al Ries and Jay Abraham would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Check the strategy for hollow parts. Looks for a clear diagnosis, a guiding policy that rules things out and actions that back it. Flags vague goals and wish lists.
• Fix it and write the brief (your step). You repair what was called hollow, then write a half-page brief with the problem, the policy, the buyer and the budget.
• Write the marketing plan. Builds the plan from your brief for each stage from awareness to referral, with numbers to track and who owns what.
• Turn it into a 90-day plan. Splits the plan into workstreams with one owner each, works back from day 90 to weekly milestones and sets check-ins, risks and stop signs.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id check-your-strategy-then-turn-it-into-a-90-day-plan only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/check-your-strategy-then-turn-it-into-a-90-day-plan/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your strategy, goal or plan, as it stands today
• Your business, who you sell to and what you sell
• Your budget and team size
• What is already running (optional)
• Your brand file (optional)

Functions and deliverables

• 90-day marketing strategy planner: Review the strategy, resolve weak choices and build a marketing plan with weekly actions, owners and check-ins for 90 days.
  • A blunt read of what is hollow in the strategy and what holds
  • A clear problem, policy and set of actions that fit together
  • A marketing plan by stage with a 90-day roadmap and a 12-month outlook
  • A 90-day plan with workstreams, owners, weekly milestones, check-ins and risks
• Strategy checker: Share your strategy. Get a score out of 10, a diagnosis, guiding policy and coherent actions.
  • Score out of 10 against eight checks
  • Honest diagnosis of the challenge
  • Guiding policy
  • Coordinated actions
  • List of hollow parts
  Source: Wondel.ai.
• Marketing plan writer: Describe your business, team and budget. Build a full marketing plan with a 90-day roadmap and 12-month outlook.
  • A 13-section marketing plan, laid out by funnel stage
  • A 90-day roadmap with an owner for each item
  • A 12-month outlook
  • Tactics marked Now, Later or Skip
  • A measurement plan with the open decisions listed
  Source: Corey Haines.
• 90-day action plan builder: Share an approved decision, owners and start date. Get a 12-week action plan with milestones, check-ins, dependencies and risks.
  • A 12-week milestone table
  • A named owner for each stream
  • A check-in schedule
  • A dependency list
  • A risk list with fixes
  Source: Alireza Rezvani.
• Product context file writer: Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.
  • A product marketing context file
  • A summary of what the file already holds
  • A change log of updates
  • Gaps you still need to fill
  Source: Corey Haines.
• Al Ries: Clarify what a brand should stand for using Al Ries’s recorded approach. Examine its category, focus, name and launch story.
  • Your problem worked on the way Al Ries would: their questions, their method, their push-back
  • The answer or the work, in Al Ries's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jay Abraham: Find possible sales gains through Jay Abraham’s recorded approach. Review buyer counts, sale size, repeat buying and the risk a customer takes.
  • Your problem worked on the way Jay Abraham would: their questions, their method, their push-back
  • The answer or the work, in Jay Abraham's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You have a strategy or goal on paper and no plan to carry it out.
• Your team nods at the strategy and then does different things.
• You need a 90-day plan with owners to share on Monday.

Limits to check before starting

• Your strategy is already agreed and running: use the Marketing plan writer skill alone if you only need a channel plan.
• You have no strategy or goal on paper yet: write a short goal and the problem you face first, then come back.
• You want one quick idea or a single ad: ask your AI for that directly, not a full plan.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack from this page. It is a zip with HANDOFF.md and the three skill files this workflow uses. Unzip it and keep them together in one folder.
• Give the folder to Claude, in Claude Code or as files in a Claude Project. Say "Follow HANDOFF.md". It needs a setup that can read and save files.
• Paste your strategy as it is, even if it is messy. Do not tidy it first.
• At the pause, fix the parts the check called hollow. Then write a half-page brief: the problem, your policy, who you sell to and your budget.
• Say go on. Read the marketing plan, then the 90-day plan, and check each owner and date before you share it.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/check-your-strategy-then-turn-it-into-a-90-day-plan for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.