Hire an AI marketing email HTML builder

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• One copy deck and module map.
• Two HTML designs, a plain-text version and asset list.
• Preview/check results and a versioned handoff folder.

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You have email copy or an angle and want a designed email.

• brief.md. Subject, preview text, the one action, approved copy by module, claim sources and open facts.
• email-a.html. An editable HTML email in a house design direction, with real text for headlines, terms and buttons.
• email-b.html. A second design from a cleared reference, with the same copy and a table of what was borrowed.
• Plain-text version. The same email as plain text.
• Assets and usage notes. The images used, where each goes and how, with a check that the product matches your photo.
• Previews and check log. Renders at 600, 390 and 320 pixels and the checks that were really run.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Set the message. Confirm facts, audience, offer and one action; write copy and a module map.
• Compare visual directions. Plan two distinct executions and two or three hero concepts grounded in real product photos.
• Build and inspect. Compose editable HTML, preview both sizes and prepare an email-safe fallback before handoff.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-email-html-builder only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-email-html-builder/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Campaign goal, audience, current offer terms and approved product facts.
• Brand colours, fonts, logo and real photos of the exact product.
• Existing copy or a brief, plus any cleared design references.

Functions and deliverables

• Marketing email HTML builder: Give it your copy and product photos. Get two HTML email designs, previews and a file kit you can edit.
  • One copy deck and module map.
  • Two HTML designs, a plain-text version and asset list.
  • Preview/check results and a versioned handoff folder.
• Campaign email writer: Write a campaign email that says one thing. Give it your goal and product facts. You get subject lines, copy by block, a plain-text version and two A/B tests.
  • Subject line and preview text options
  • Headline, subhead, body, call to action, review and benefit blocks
  • A plain-text version
  • Two A/B variants that each change one thing
• Logo and brand kit designer: Describe your brand and get logo design directions with colors, fonts, file sizes and usage rules, ready to hand to a designer or image tool.
  • A structured design brief
  • Two or three logo directions with reasons
  • A color and font set
  • Export sizes and file formats
  • Usage rules
  Source: Burhan Sebin.
• Email build brief writer: Turn email copy and a goal into a designer’s brief. Get ordered sections, buttons, image needs, live text and a build-and-test plan.
  • A layout table with one row per block, in order, with what each block holds
  • The headline, body and button text for each block
  • A build and export plan: what to design, slice, compress and keep live
  • Notes you can reuse as a template for the next email
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• You have email copy or an angle and want a designed email.
• You need two visual directions for the same campaign.
• You want an editable HTML handoff for an email platform.

Limits to check before starting

• You only need the email words: use the Campaign email writer.
• You want a layout plan for your own designer, not finished HTML: use the Email build brief writer.
• You already have a designed email and want it checked before sending: use the Email layout and delivery reviewer.
• You have no real photos of the product: you get a labelled wireframe, not product images.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the complete pack and give its instructions to your AI.
• Provide the inputs listed here. Ask the AI to follow the method and return the stated outputs.
• The image round needs an image tool, such as ChatGPT or Gemini. Free plans have tight limits, and an image API key bills each picture. Without one, you get a labelled wireframe and the rest still runs.
• Check the result against the supplied facts before using it.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-email-html-builder for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.