Hire an AI monthly campaign email and layout planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A bank of up to 100 email ideas on 10 topics, each with one takeaway and a flag for claims to check
• A month calendar with the send pace, the mix of email types and a production schedule
• One full email with subject and preview options, a plain-text version and two A/B variants
• A review of that email with a score out of 100, a ship or fix verdict and three fixes
• A layout brief that a designer can build from, block by block

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You email your list only when there is a sale, and you want the other weeks to earn money too.

• Email topic bank. Ten topics with ten ideas each, every idea with one takeaway, a format and any claim to check.
• Month calendar. The send pace, dated sends with type and angle, a mix check and a production schedule.
• Campaign email. Subject and preview options, the email block by block, a plain-text version and two A/B variants.
• Draft review. Lead, length and subject counts, a marked draft, a score out of 100, a verdict and three fixes.
• Layout brief. A block table, design flow, build plan, alt text and a test plan for your designer.
• Hand-back summary. Each step's file, any step not run, and every MISSING line in one list.

How the work is checked

• Every idea has one takeaway you could say in one sentence.
• The calendar has no two sends of the same type in a row, and discount emails are a small share of the month.
• No deadline, stock limit or review in the email is made up.
• The review shows its counts and its score sum, so the person can check them.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Claude Hopkins would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Build the idea bank. Email topic bank builder writes 10 broad topics and 10 ideas under each, from your products, reviews and customer questions. Each idea has one takeaway and one format.
• Plan the month. Email campaign calendar planner sets how many sends a week your team can handle, locks fixed dates first and fills the gaps with ideas from the bank. It checks the mix of email types and the ratio of discount emails.
• Write the first email. Campaign email writer takes one slot from the calendar and your brief. It writes a subject, a preview, the email block by block, a plain-text version and two A/B variants, and checks every claim against your facts.
• Review the draft. Email draft reviewer counts the lead, length and subject line, marks cuts, and scores the draft out of 100. You get a ship or fix verdict and three fixes.
• Brief the designer. Email layout brief writer takes the draft with the reviewer's cuts applied and turns it into a block-by-block layout with button places, a product grid, alt text and a test plan.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id plan-a-month-of-campaign-emails-that-sell-without-discounts only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/plan-a-month-of-campaign-emails-that-sell-without-discounts/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product facts, such as what each product is, what is in it and how it is used
• Your brand file, so the emails sound like you and only make claims you can back
• Customer reviews and questions (optional, but they make the ideas much better)
• Your current offers and key dates (optional)
• A one-paragraph brief for the first email you want written, which it asks you for halfway through
• Product images (optional)

Tools and access

• Any good chat AI: Any current chat AI can build the first pass. A person should edit it, because raw output repeats stock phrases.
• Klaviyo: Its campaign calendar and past campaign reports show which topics your list already clicks.
• Klaviyo: Its campaign calendar shows scheduled sends and segments in one view.
• Notion or Google Sheets: A shared table with date, type, owner and status keeps the production schedule visible.
• Any good chat AI: Any current chat AI can draft the blocks once it has your brand context, then you edit by hand.
• Klaviyo: It builds the email from blocks and runs the manual 50/50 split for the variants. It is a paid service.
• Any good chat AI: Any current chat AI can count words, mark cuts and map the pacing. Paste the email as text.
• Klaviyo: Paid service with an account. Shows opens and clicks per email, so you can test whether the rules of thumb hold for your list.
• Figma: Design tool with a free and paid plans. Design the email in one frame, group it by section and use its slice tool to export each part.
• Klaviyo: Paid service with an account. Upload slices, add links and alt text, and build live product blocks and the footer.
• Any good chat AI: It can transcribe a competitor email, turn it into a template and draft headline and button text.

Functions and deliverables

• Monthly campaign email and layout planner: Share product facts, brand rules and campaign goals. Get topic ideas, a month calendar, reviewed email drafts and layout briefs for selected slots.
  • A bank of up to 100 email ideas on 10 topics, each with one takeaway and a flag for claims to check
  • A month calendar with the send pace, the mix of email types and a production schedule
  • One full email with subject and preview options, a plain-text version and two A/B variants
  • A review of that email with a score out of 100, a ship or fix verdict and three fixes
  • A layout brief that a designer can build from, block by block
• Educational email idea bank builder: Turn product facts and buyer questions into email ideas. Get one takeaway, a format and claim checks for each idea.
  • 10 broad topics tied to your customer's life
  • 10 narrow, one-takeaway email ideas under each topic, 100 in all
  • A format tag on every idea, plus a list of claims to check before sending
  • Your support questions and holiday hooks turned into email ideas
• Monthly email campaign calendar planner: Plan a month of store emails around real dates and team capacity. Get audiences, angles, owners, content variety and a production schedule.
  • A month calendar with send date, type, segment, status and owner
  • A two-line angle for each send
  • A mix check against seven content types
  • A production schedule that keeps you two weeks ahead
• Campaign email writer: Write a campaign email that says one thing. Give it your goal and product facts. You get subject lines, copy by block, a plain-text version and two A/B tests.
  • Subject line and preview text options
  • Headline, subhead, body, call to action, review and benefit blocks
  • A plain-text version
  • Two A/B variants that each change one thing
• Email draft reviewer: Paste your email draft to get cuts, a pacing map, subject line fixes, a score out of 100 and a ship or fix verdict before you send it.
  • A marked draft with cuts and rewrites
  • A line-length (pacing) map
  • Subject line rewrites
  • A score out of 100 with its sum, a ship or fix verdict, and three fixes
  • A list of I and we lines flipped to you, with before and after
• Email build brief writer: Turn email copy and a goal into a designer’s brief. Get ordered sections, buttons, image needs, live text and a build-and-test plan.
  • A layout table with one row per block, in order, with what each block holds
  • The headline, body and button text for each block
  • A build and export plan: what to design, slice, compress and keep live
  • Notes you can reuse as a template for the next email
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Claude Hopkins: Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.
  • Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back
  • The answer or the work, in Claude Hopkins's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You email your list only when there is a sale, and you want the other weeks to earn money too.
• You have a product launch or restock next month and need a full set of campaign emails planned around it.
• You hand email design to a freelancer and want a clear brief for each email instead of a long chat.

Limits to check before starting

• You need one sale email for a single offer: use the Campaign email writer on its own.
• You need automatic emails for shoppers who leave a cart: use the Cart and checkout email planner.
• You have a draft and only want a quality check: use the Email draft readiness checker.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Paste your product facts and brand file first. Add reviews and customer questions if you have them.
• When it pauses, pick the first slot on the calendar and write its brief in one paragraph.
• Read the review before the layout brief is made. Fix the three fixes, then let it carry on.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/plan-a-month-of-campaign-emails-that-sell-without-discounts for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.