Hire an AI Instagram content planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A look guide in words, with colours, type, photo style and graphic rules
• A 9-post grid plan so your profile reads as one brand
• A 30-day calendar with the format, topic and call to action for each post
• Ideas for Stories, Reels and carousels that match your goal
• A hashtag mix in three groups, for you to check in Instagram search
• A reply routine, plus ideas for customer photos and creator partners
• A review plan that names the Insights numbers to read each week

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your Instagram feed looks random and you want one clear look.

• Look guide. Colours, type, photo style and graphic rules, written in words.
• Grid plan. Nine posts in order, with what each picture shows and the job it does.
• 30-day calendar. A format, topic and call to action for each post, with the brand, teach and community split.
• Hashtag mix. Popular, niche and branded groups, with a way to check each one in Instagram search.
• Community and shop plan. A reply routine, customer photo ideas, creator partner ideas and shopping tag notes.
• Review plan. The Insights numbers to read each week and what to change if they are low.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Gary Vaynerchuk and Neil Patel would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Confirm the brand and goal. It confirms what you sell, who buys, your goal and your weekly capacity. Missing items are asked for once, then marked MISSING.
• Set the look. It writes colours, type, photo style and graphic rules in words, from your brand facts and any photos you describe.
• Plan the grid. It plans nine posts in order, so the profile page looks like one brand and says what you sell.
• Build the 30-day mix. It spreads posts, carousels, Reels and Stories over 30 days, using the one-third split of brand, teaching and community.
• Plan community and shop. It adds a hashtag mix, a reply routine, customer photo ideas and creator partner ideas. It adds shopping tag notes if you sell products.
• Plan the review. It names the Insights numbers to read each week and what to change if they are low.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-instagram-curator only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-instagram-curator/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What you sell and who buys it
• Your goal on Instagram, such as sales, leads or followers
• What you can photograph or film each week, and how much time you have
• Your handle, or a short note on what your feed looks like now (optional)
• Instagram Insights numbers for your last 10 posts (optional)
• Your brand colours, logo or photos you like (optional)

Helpful context (optional)

• Screenshots of your last 10 posts with their Insights numbers.
• Three accounts whose feed look you like.
• Your product photos, so the look guide matches what you can really shoot.

Tools and access

• Claude, ChatGPT or Gemini: All three read screenshots, so you can show your feed and your Insights page instead of typing numbers.
• The Instagram app: You check hashtags in search and read Insights there. Your AI can't see them.

Functions and deliverables

• Instagram content planner: Get a 30-day Instagram plan with a look guide, a 9-post grid, Reels and Stories ideas and hashtags. Bring your brand and goal.
  • A look guide in words, with colours, type, photo style and graphic rules
  • A 9-post grid plan so your profile reads as one brand
  • A 30-day calendar with the format, topic and call to action for each post
  • Ideas for Stories, Reels and carousels that match your goal
  • A hashtag mix in three groups, for you to check in Instagram search
  • A reply routine, plus ideas for customer photos and creator partners
  • A review plan that names the Insights numbers to read each week
  Source: Michael Sitarzewski and Agency Agents contributors.
• Reel cover style guide builder: Make every Instagram Reel cover look like one brand. Get a title with one accent word, a reusable cover recipe and an image prompt for your portrait.
  • The title split into three or four lines, with one accent word and why it was picked
  • A cover recipe card with canvas size, background, portrait spot, title place, colors and logo
  • An image prompt to paste into a tool that draws, with the files to attach
  • A check of the cover against the recipe rules, with fixes made
  • Reuse notes that say what changes for each Reel and what stays fixed
• Content team hiring planner: Find out if sales follow your posts, then plan who to hire, how to film and pay editors within 90 days of cash. A content team plan for your store.
  • A plain verdict on whether sales follow your posting, and how sure it is
  • A hire plan, a filming rhythm and a footage drive layout
  • An editor pay plan and a spending limit for 90 days
• Brand style guide writer: Share the finished identity, voice rules and real examples. Get a versioned guide for logo, colour, type, images, copy and use.
  • An eight-section brand style guide
  • Logo clear space and misuse rules
  • Colour and type specifications
  • Voice and imagery guidance
  • A list of gaps if you asked for an audit
  Source: RampStack.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Neil Patel: Plan search content using Neil Patel’s recorded approach. Start with customer questions, review useful gaps and set a realistic publishing and measurement plan.
  • Your problem worked on the way Neil Patel would: their questions, their method, their push-back
  • The answer or the work, in Neil Patel's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Your Instagram feed looks random and you want one clear look.
• You are starting a business account and need a first month of posts.
• You post often but get few saves, replies or visits to your link.
• You sell products and want posts, Stories and shopping tags planned together.

Limits to check before starting

• You want to run paid Instagram ads. Use the Meta test campaign planner or the Meta account structure planner.
• You only want next week's posts, planned from last week's numbers. Use the Weekly social post writer.
• You want one idea written for several platforms. Use the Social post calendar and draft writer or the Content writer.
• You need a logo or brand colours designed. Plan the brand with the Brand consistency reviewer, then hire a designer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. Or paste SKILL.md, then references/source-agent.md, into a new chat. Claude, ChatGPT and Gemini all work.
• Paste what you sell, who buys it, your goal and how much you can make each week.
• Add your handle or a note on your feed now. Paste your Insights numbers for the last 10 posts if you have them.
• Say: "Make my 30-day Instagram plan. Don't invent trends or numbers. Mark anything you can't check as a check for me."
• Read the look guide and the first nine grid posts. Change anything that doesn't feel like your brand before you make a single post.
• Check each hashtag in Instagram search. Post for two weeks, then bring your Insights numbers back to adjust the plan.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-instagram-curator for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.