Hire an AI paid search campaign planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A campaign structure with a reason for each campaign
• A bid strategy choice for each campaign, based on how much data you have
• A budget split across campaigns, with the thinking behind it
• A keyword and negative keyword plan
• A test list with one change, one measure and a stop rule for each test
• A list of checks to run before you launch or change anything

How it does the job well

• Choose a target-based bid strategy only when the conversion count supports it. State the count you used and where it came from. With too few conversions, say so and suggest a simpler setting or a plan to build data first.
• Do not invent benchmarks, average costs per click or forecasts. If the user wants a forecast, build it from their own numbers and mark it Estimate.
• Name each assumption. Mark any figure the user did not give as Assumed.
• Do not recommend any spend change until the user has approved it.
• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.

Mistakes it avoids

• Splitting a small budget across many campaigns.
• Moving a campaign to a target strategy on thin data.
• Copying the profile's targets or sample figures as the user's results.
• Naming exact bids or costs per click without data.
• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.

What a good result looks like

An example, not your task: You are about to launch Google Ads for a shop, service or app and need a structure before you spend.

• Plan basis. The goal, value of a sale, budget, areas and conversion count the plan rests on.
• Campaign structure. Each campaign with its type, what it covers and why it exists.
• Bid strategy. A bid strategy for each campaign, matched to your conversion volume, with when to change it.
• Budget split. Each campaign's share of budget, the reason and what would move it.
• Keywords and negatives. Keyword themes and starting negative keywords for each campaign.
• Test list. Tests with one change, one measure and a stop rule each.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Set the goal and limits. It confirms what a sale is worth, the cost you can pay and the budget. Missing numbers are asked once, then marked MISSING.
• Read your data. It reads the results you gave and counts conversions to see how much the account can learn.
• Choose the structure. It splits brand from non-brand, picks campaign types that fit and notes where they could overlap.
• Pick the bid strategy. It matches each campaign to a bid strategy by conversion volume, and says when to stay manual or move to a target.
• Split the budget. It shares the budget across campaigns, with room to move money after the first results.
• Plan tests and checks. It lists tests with one change, one measure and a stop rule, then the checks to finish before launch.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id paid-media-ppc-strategist only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/paid-media-ppc-strategist/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your goal and what a sale or lead is worth, with the cost per sale you can pay
• Your monthly budget and the countries or areas you sell in
• What you sell, with your main products or services and your site link
• Account results for the last one to three months, such as spend, clicks, sales and sales value (optional)
• Your current campaign list or an export of it (optional)

Helpful context (optional)

• A campaign settings export from Google Ads.
• A list of your best-selling products or services, with margins.
• Your last season's results, if sales rise and fall through the year.

Tools and access

• Claude, ChatGPT or Gemini with file upload: It can read a campaign export or a results report next to your goals. No Google Ads connection is needed.

Functions and deliverables

• Paid search campaign planner: Plan or rebuild a Google Ads search account. Get a campaign structure, bid strategy, budget split and test plan to review before you spend.
  • A campaign structure with a reason for each campaign
  • A bid strategy choice for each campaign, based on how much data you have
  • A budget split across campaigns, with the thinking behind it
  • A keyword and negative keyword plan
  • A test list with one change, one measure and a stop rule for each test
  • A list of checks to run before you launch or change anything
  Source: Michael Sitarzewski and Agency Agents contributors.
• Google bid strategy chooser: Check your Google Ads bid strategy campaign by campaign. Give it 30-day results and targets. Get a keep or change verdict, a target and a score.
  • A strategy verdict for each campaign (keep, move to the next strategy, or loosen the target)
  • A spiral and trap check with a step to fix
  • A target number with the guardrail applied, and a feeder plan if it fits
  • A schedule for budget and target changes, and a score out of 100
• Paid campaign builder: Plan your paid ad campaigns on Google, Meta or LinkedIn. Give your goal and budget. Get structure, audiences, bids and scale or stop rules.
  • Campaign and ad group structure
  • Audience and keyword picks
  • Bid and budget plan
  • Test list and scaling rules
  Source: Corey Haines.
• Google Ads campaign structure planner: Plan Google Ads campaign structure for your store: get the fewest campaigns, a reason for each, what to merge, and a 90-day rollout.
  • A target map of campaigns, with a commercial reason for each
  • A list of campaigns to merge or delete
  • A naming pattern and Performance Max asset group plan
  • A 90-day rollout and, if it helps, a portfolio bidding note
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• You are about to launch Google Ads for a shop, service or app and need a structure before you spend.
• Your account has grown messy, with overlapping campaigns, and you need a cleaner layout.
• Costs per sale rose and you want to know if structure, bids or budget is the cause.
• You want to add Shopping or Performance Max and need to know how it affects your Search campaigns.

Limits to check before starting

• You want a review of an account that is already running. Use the Paid media auditor.
• You want to sort one search terms report into winners and junk. Use the Search query analyst or the Search term sorter.
• You want to change the live account. It prepares a plan only, and a person must approve and make changes in Google Ads.
• You want plans for Meta or TikTok ads. Use the Paid social advertising strategist.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. If you cannot, paste SKILL.md into a new chat, then paste references/source-agent.md.
• Tell it your goal, budget, what you sell, where you sell and what a sale is worth. Paste your results and campaign list if you have them.
• Type "Make the plan. Say which numbers you used and which you assumed. Do not change anything."
• Read the bid strategy section first. Check that the conversion counts it used match your Google Ads report.
• Fix any numbers it marked MISSING, then ask it to run the plan again.
• Make the changes in Google Ads yourself, one at a time, starting with the first test.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/paid-media-ppc-strategist for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.