Hire an AI search campaign ad and page planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A winners list, a negative keyword list with level and match type, and a waste score out of 100
• A Search campaign with ad groups, keywords, match types, headlines and descriptions
• A page type for each ad group, a section order for each page and the pages to build first

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your Shopping campaigns convert, and you want to win the same buyers on Search.

• Search term sorter. Winning terms with match types, a negative keyword list with levels, feed fixes and a waste score out of 100.
• Your pause. The point where you add the negatives in Google Ads and save the winners in a sheet with products and offer.
• Non-brand Search campaign builder. Keyword groups, ad groups with headlines and descriptions, a category plan and free assets to add.
• Page type and layout planner. A page type for each ad group, section order, proof placement and the pages to build first.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Search term sorter. Tags every term by what the searcher wants and what it earned. It picks winners, builds negatives at the right level, and flags brand terms in cold campaigns.
• Non-brand Search campaign builder. After your pause, groups the winning terms into ad groups, picks match types and writes headlines and descriptions for people who do not know your name yet.
• Page type and layout planner. Picks the page type for each ad group, sets the section order and keeps the page's promise the same as the ad's.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id turn-converting-searches-into-search-campaigns-and-matching-pages only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/turn-converting-searches-into-search-campaigns-and-matching-pages/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Search terms reports from Shopping, Performance Max and Search, with clicks, conversions and cost
• Your break-even cost per sale, or your order value and margin
• Your product list with key benefits
• Your brand name and its misspellings, so they stay out of cold campaigns
• Your offer and the buyer you target (optional)

Tools and access

• Google Ads: The search terms report and negative keyword lists live here. Export with the campaign, clicks, conversions and cost columns.
• Any good chat AI: Any current chat AI can sort a pasted report. A stronger one handles very long exports better.
• Google Keyword Planner: Free inside Google Ads. It gives volume, competition and the top-of-page bid for each keyword.
• Google Ads: The search terms report from Shopping and Performance Max is the best source of keywords that already sold.
• Any good chat AI: Claude, ChatGPT and Gemini all group keywords and write short copy to a character limit.
• Any good chat AI: Any current chat AI can sort ads into page types and set section order.
• Shopify: Its theme editor and page templates let you build one template and reuse it for each matched page.

Functions and deliverables

• Search campaign ad and page planner: Share search-term results, products and offer facts. Get term groups, proposed negatives, Search campaign drafts and matching page plans.
  • A winners list, a negative keyword list with level and match type, and a waste score out of 100
  • A Search campaign with ad groups, keywords, match types, headlines and descriptions
  • A page type for each ad group, a section order for each page and the pages to build first
• Search term sorter: Paste your search terms reports. Get winners to promote, negatives to add, placement and a waste score.
  • A winners list with a match type and the places to use each term
  • A negative keyword list with match type and the level to add each at
  • A short list of feed or listing fixes where the same junk keeps appearing
  • A waste score out of 100, with the sum shown
• Non-brand Search campaign builder: Build a non-brand Google Search campaign from your products and search terms. Get themed ad groups, keywords, ad copy and free extras to add.
  • Seed, long-tail and themed keyword groups with match types
  • Ad groups of 2 to 8 keywords, each with headlines (30 characters) and descriptions (90)
  • A category campaign plan, one ad group per collection, with negatives
  • A list of the free assets to create once (sitelinks, callouts, snippets, promotions)
• Page type and layout planner: Plan which page each ad should land on and the section order. Give it your ads, buyers and awareness stages. Get a landing page routing table.
  • A routing table from each ad to a page type, with the reason
  • The section-by-section order for each page, with what each section holds
  • A note on where proof and doubt-reducers sit
  • Pages to build in order, each with a brief that echoes the ad headline
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• Your Shopping campaigns convert, and you want to win the same buyers on Search.
• Your search terms report is long and you do not know which terms to keep or block.
• You are starting non-brand Search and want to begin from terms that already sell.

Limits to check before starting

• Your account has no Shopping or Performance Max sales yet: fix your product feed and conversion tracking first, then come back.
• You only want to check if a drop in sales came from your ads: use the Ad sales drop analyst.
• You want a plain write-up of how your ads did: use the Ad results report writer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Export your search terms reports and paste them in, with your break-even cost per sale.
• When it pauses, add the negatives in Google Ads and save the winning terms in a sheet with your products and offer. Then tell it to carry on.
• Check the headlines against Google's 30 character limit, then build the pages in the order it gives.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/turn-converting-searches-into-search-campaigns-and-matching-pages for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.