Turn converting searches into Search campaigns and matching pages
Give it your Google search terms and products. Get winners and negatives sorted, new Search campaigns with ads, and page plans.
Turn converting searches into Search campaigns and matching pages is a free AI workflow for the job "Run Google Ads". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Your Shopping and Performance Max campaigns already show what people type before they buy. Most of that sits in a report nobody reads. The winners never get their own Search campaign, and the waste keeps costing money. The steps turn the report into a campaign. The sorter tags every term, picks the winners, and builds a negative list. Then it pauses. You add the negatives in Google Ads and save the winning terms in a sheet with your products and offer. The builder groups the winners into ad groups and writes the headlines and descriptions. The planner picks the page type for each ad group and keeps its promise the same as the ad's.
You give it
- Search terms reports from Shopping, Performance Max and Search, with clicks, conversions and cost
- Your break-even cost per sale, or your order value and margin
- Your product list with key benefits
- Your brand name and its misspellings, so they stay out of cold campaigns
- Your offer and the buyer you target (optional)
- Your offer (optional)
You get
- A winners list, a negative keyword list with level and match type, and a waste score out of 100
- A Search campaign with ad groups, keywords, match types, headlines and descriptions
- A page type for each ad group, a section order for each page and the pages to build first
Use it when
- Your Shopping campaigns convert, and you want to win the same buyers on Search.
- Your search terms report is long and you do not know which terms to keep or block.
- You are starting non-brand Search and want to begin from terms that already sell.
Steps
- Search term sorter: Paste your search terms reports. Get winners to promote, negatives to add, where each goes and a waste score.
- Non-brand Search campaign builder: Give it your products and search terms. Get themed ad groups, keywords, ad copy and extensions.
- Page type and layout planner: Give it your ads, buyers and awareness stages. Get which page each ad needs and its section order.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Export your search terms reports and paste them in, with your break-even cost per sale.
- When it pauses, add the negatives in Google Ads and save the winning terms in a sheet with your products and offer. Then tell it to carry on.
- Check the headlines against Google's 30 character limit, then build the pages in the order it gives.