Non-brand Search campaign builder
Give it your products and search terms. Get themed ad groups, keywords, ad copy and extensions.
Non-brand Search campaign builder is a free AI skill for the job "Run Google Ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Many stores put one keyword in each ad group, or toss hundreds of keywords into one. Both give Google little to learn from and make the ads less relevant to the search. A less relevant ad costs more per click. This skill builds non-brand Search the way stores can afford it. You start with 20 to 30 short seed keywords, grow them into long-tail phrases and check the numbers against what you can pay for a sale. Then you sort them by intent, and group each theme into its own ad group with its own copy and landing page. It also builds a category version: one ad group per collection. Branded Search is a separate campaign and stays out of this one. The course examples are one agency's results.
You give it
- Your products and their key benefits
- Converting search terms from Shopping or Performance Max (optional but the best input)
- Your offers and landing pages, such as free shipping, a guarantee, collection pages
- Daily budget, and your bidding stage
- Your brand name and spellings, so they can be kept out
- Your results (optional)
- Your offer (optional)
You get
- Seed, long-tail and themed keyword groups with match types
- Ad groups of 2 to 8 keywords, each with headlines (30 characters) and descriptions (90)
- A category campaign plan, one ad group per collection, with negatives
- A list of the free assets to create once (sitelinks, callouts, snippets, promotions)
Use it when
- Your Shopping campaigns work and you want Search to catch people typing what you sell.
- You have converting search terms in a report and no Search campaign to use them.
- You want to push a popular collection with its own Search ad group and page.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your products, your offer and any converting search terms from your Shopping or Performance Max report.
- Say your daily budget and whether the account has conversion data yet.
- Check each ad group has one theme and one landing page that matches it.
- Build it in Google Ads, then check search terms weekly and add negatives.