Launch Performance Max without letting it waste your budget
Give it your catalogue and break-even numbers. Get a Performance Max build, a clean-up list and a scaling call.
Launch Performance Max, keep it clean, know when to scale is a free AI workflow for the job "Run Google Ads". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
Performance Max is easy to switch on and hard to keep honest. It spreads money across products, pages and placements you never chose, and it likes to claim sales from people who would have bought anyway. Many stores launch it, watch the in-platform return look great, and then raise the budget on a number that was never real. The steps slow that down. First it tests whether your budget and conversions fit, then plans asset groups, brand exclusions and bidding. It pauses while you build it and leave it alone for three to four weeks, then asks for the asset group, product, search term and placement reports. The second step finds what spends without selling and gives you an exclude or replace list. The last step checks five gates and your return against break-even, then says go or wait on raising spend in small steps.
You give it
- Your products with prices and margins, and which ones sell best
- Your daily budget, conversions per month and average cost per sale on non-brand search
- Whether your feed and purchase tracking are working
- After the pause, the asset group, product, search term and placement reports
You get
- A go or wait verdict, with the budget floor worked out for your numbers
- Asset groups, brand exclusions, bidding and a review rhythm
- A list of products, pages, placements and search terms to exclude or replace, with a waste score
- A pass or fail on five scaling gates and a safe step size for raising spend
Use it when
- You run steady Shopping and Search and want to add Performance Max without handing it the whole budget.
- Performance Max looks great in Google but your store sales are flat.
- You want a rule for when to raise the budget and by how much.
Steps
- Performance Max launch planner: Give it your catalogue, budget and break-even numbers. Get a fit verdict and a Performance Max build.
- Performance Max routine keeper: Give it your Performance Max exports. Get this week's checks, exclusions, a budget move and a waste score.
- Google Ads scaling readiness review: Give it your account facts. Get pass or fail on five gates and a score out of 100.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Give it your real break-even numbers. If you do not have them, say so and it will mark the gap.
- When it pauses, build the campaign, leave the big settings alone for three to four weeks, then export the reports.
- Raise the budget only in the steps it gives you.