Performance Max routine keeper
Give it your Performance Max exports. Get this week's checks, exclusions, a budget move and a waste score.
Performance Max routine keeper is a free AI skill for the job "Run Google Ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Performance Max runs itself, which makes it easy to leave alone until a bad month. The routine that works is small: read the search terms, drop products and pages that spend without selling, refresh assets, and move the budget in small steps. The harder part is knowing if the results are real. In-platform ROAS can overstate Performance Max, because one source says 50 percent or more of its conversions can be warm or repeat buyers. This skill reads your exports and gives you this week's findings against a daily, weekly and monthly checklist. It lists the products, URLs, search terms and assets to exclude or replace, then compares Performance Max against your blended MER and new-customer CPA. It ends with a budget move: up, hold or cut, with a percentage, following the rule to cut fast and scale slow.
You give it
- Performance Max search term insights
- Product-level spend and conversions
- Asset details and a landing page and placement report
- Your break-even CPA and ROAS, your MER and new-customer CPA from your attribution tool
- Brand brain (optional)
You get
- A daily, weekly and monthly checklist with this week's findings
- Products, URLs, search terms and assets to exclude or replace
- A budget move, up, hold or cut, with a percentage
- A waste score out of 100 and a reality check against backend revenue
Use it when
- You run Performance Max and want a weekly routine that fits into an hour.
- Performance Max ROAS looks great but your store revenue does not match.
- Spend jumped and you need to know where it went.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Export the Performance Max search term insights, product report, asset report and landing page report.
- Add your break-even CPA and ROAS, and your blended MER and new-customer CPA.
- Make the exclusions on one day, and apply the budget move it gives.
- Wait two to four weeks after bidding changes before judging them.