Search term sorter
Paste your search terms reports. Get winners to promote, negatives to add, where each goes and a waste score.
Search term sorter is a free AI skill for the job "Run Google Ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Every search term in your report is a customer telling you what they typed before they bought, or before they wasted your click. Most stores skim the list, add a few negatives by feel, and never move the winners into the places that would grow them. This skill reads the report row by row. It tags each term as brand, competitor, low intent, off topic or relevant. Converting terms at or under your break-even CPA become winners, with a match type and the five places to use them: Search keywords, feed titles, Performance Max search themes, ad copy and the landing page headline. Waste becomes a negative list with a match type and a level for each entry. The score shows how much of your spend went to terms that earned nothing.
You give it
- The search terms reports with impressions, clicks, conversions and cost, ideally by campaign
- Your break-even CPA, or your average order value and gross margin so the skill can work it out
- Your brand name, its misspellings and product-line names
- What you sell and what you do not sell (optional)
- Brand brain (optional)
You get
- A winners list with a match type and the places to use each term
- A negative keyword list with match type and the level to add each at
- A short list of feed or listing fixes where the same junk keeps appearing
- A waste score out of 100, with the sum shown
Use it when
- You launched Shopping or Performance Max and want to turn the queries it found into Search keywords.
- Your spend is going up but the search terms report is full of terms you never meant to buy.
- You are setting up a new campaign and want an account-wide negative list before it spends.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Export the search terms report for the last 30 days from each campaign type and paste or attach it.
- Add your break-even CPA and your brand names with their misspellings.
- Add the negatives in small batches, then log what you added and why.
- Run it again in one to two weeks on fresh data.