AI Blocks › Plan what ads to test
Ad concept testing planner
Share your product and reviews. Get buyer groups, messages and offers arranged into an ad testing plan.
Ad concept testing planner is a free AI skill for the job "Plan what ads to test". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Many stores test ads by changing colours and models. Meta sees one idea, and you learn nothing. A concept is three things together: who the ad speaks to (the persona), the reason they should care (the angle) and what you offer them (the offer). Change at least one and you have a new ad. Change none and you have the same ad again. This skill builds the grid. It turns your reviews and product facts into personas written as a problem in a real situation, never as an age and a gender. It pairs each with an angle built from named parts, such as problem agitation or a surprising truth. Then it adds the offers you can really run, ranks the concepts in a test order, and names each ad set so your results stay readable. The delivery claims inside it come from agency practice and are not Meta rules.
You give it
- Your product facts and price
- Customer reviews or survey answers, in the buyers' own words
- Your current offers with their dates, such as a bundle, a subscription or a discount (optional)
- Past buyer data by group, and the formats you can make (optional)
- Your offer (optional)
You get
- 30 to 40 personas, each a problem plus a situation
- An angle for each persona, built from named parts, and the offer options for each concept
- A test order and an ad set name for every concept
- A first-line hook idea per concept and the proof each one needs
Use it when
- You are about to brief creative for the month and need a list of different ideas, not more versions of one.
- Your best ad has stopped scaling and you need new people to speak to.
- You run one product and want to sell it to several kinds of buyer without mixing their messages.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your product facts and at least 20 real reviews or survey answers.
- Paste your live offers with their start and end dates, and say which formats you can make.
- Read the personas first and cut any that sound invented. Keep the ones your reviews back up.
- Brief the top concepts first, three or more ads for each, one concept per ad set.