AI Blocks › Plan what ads to test
Run Black Friday so it makes money, not just revenue
Give it your margin, discount depth and last year's sale data. Get a cost-per-sale limit, an offer ladder and a pacing sheet.
Plan a big sale's budget, offers and daily pacing is a free AI workflow for the job "Plan what ads to test". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
A big discount cuts your margin, but ad spend usually keeps the old rules. So a sale can bring record revenue and a loss. Sales ads also pull in bargain buyers who may never come back, and clicks lag behind spend, so day-one results mislead. The steps keep the sale inside what you can afford. First it recomputes margin after the discount and sets a separate cost-per-sale limit for the sale. It pauses while you agree the discount depth and limit with whoever signs off the budget. Then it plans the main offer, backups, and when to switch. The pacing sheet sets daily spend with scale, hold and cut rules. It pauses while the first days run. Then a weekly check reads your results against the plan.
You give it
- Price, product cost, shipping and fees per order, with packaging, payment fees and returns
- Your discount options, such as 10%, 20% or 40%, or a gift with purchase
- Your sale goal, which is profit or clearing stock, and your sale dates
- Products graded A, B or C by margin and stock depth
- Last year's daily spend, revenue and orders, and your budget ceiling
- Your question (optional)
- Your offer (optional)
You get
- A table of margin and cost-per-sale limit at each discount, with a go or skip call and a readiness score out of 100
- A main offer with ordered backups, a trigger to switch and a stock limit for each
- A pacing sheet with daily spend, base and stretch plans, and scale, hold and cut rules
- A weekly ad pulse with a health score out of 100 and the next levers to pull
Use it when
- You are planning Black Friday, Cyber Monday or another big sale and want it to make profit, not just revenue.
- Last year's sale brought record sales and an empty bank account.
- You have a discount in mind but do not know the most you can pay to win a customer during it.
Steps
- Sale profitability calculator: Give it discount depth and margin. Get break-even ROAS, a CAC limit and a score out of 100.
- Sale offer ladder planner: Give it stock, margin, subscribers and a sale goal. Get a main offer, backups and a subscriber plan.
- Sale season pacing sheet builder: Give it last year's sale data and margin. Get a pacing sheet with scale, hold and cut rules.
- Weekly store ad pulse checker: Give weekly spend, sales, emails and discounts. Get a health score out of 100 and what to pull.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Give the real landed cost per order, not a guess. The whole plan depends on it.
- When it pauses, agree the discount depth and the sale cost-per-sale limit with whoever signs off the budget.
- After the first days of the sale, export spend, sales, emails and discounts and run the weekly check.