AI Blocks › Plan your strategy
Project kickoff brief writer
Describe your project. Get a one-page brief with goal, audience, tone and limits that your team can sign off.
Project kickoff brief writer is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · MIT licence · Made by RampStack · Level: beginner · Thinking: low
Made by RampStack. See the original on GitHub; we copied it as it is, with its licence.
What it does
A one-page brief your team can sign off before work starts, so a designer, developer or AI agent knows what to build. It turns "we want a website" into something concrete. The skill checks what you already know, then asks only for what is missing. It fills ten parts: snapshot, audience, objectives, key message, voice and tone, visual direction, scope and deliverables, limits, inspiration and rivals, and approval. It watches for common failures such as goals nobody can measure or audiences described as everyone. The finished brief gets a final read for gaps, so everyone can agree on it.
You give it
- Your idea, even if rough
- Who it is for
- What success looks like
- Deadline, budget or other limits
- Examples you like (optional)
You get
- One-page brief
- Clear goal, audience and tone
- Scope and limits
- A list of open questions to settle
Use it when
- You are starting a website, campaign, app or rebrand and need alignment.
- You are handing work to a designer, developer or AI and want fewer back-and-forth questions.
- The team has drifted and you need to restate the goal.
- You have a vague idea and need to make it buildable.
How to use it
- Add it to your AI once: download it and add the folder to Claude, ChatGPT or Codex as a skill.
- Ask for the job in your own words. Your AI opens the skill when it fits.