AI Blocks › Plan your strategy
Rebrand planner
Say why your brand must change. Get what to keep, what to change and a rollout plan.
Rebrand planner is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · MIT licence · Made by Arnab Bag · Thinking: high
Made by Arnab Bag. See the original on GitHub; we copied it as it is, with its licence.
What it does
A rebrand plan that says what to keep, what to change and how to roll it out without losing customer trust. It begins with the real reason for the change, since a new logo alone never fixes a strategy problem. It asks why you are rebranding, what triggered it, what is broken, and what has value worth keeping. Then it audits what exists. It classes the job as a full transformation, a repositioning, a visual refresh or a name change. It builds the new brand direction, and then a phased transition plan covering who must be told, in what order, and how to avoid confusion on the day.
You give it
- Reason for the rebrand
- What is broken and what must stay
- Stakeholders
- Existing brand notes (optional)
- Brand brain (optional)
You get
- Audit of the current brand
- Keep and change list
- New brand direction
- Phased rollout plan
Use it when
- A merger, new market or new owner means the brand must change.
- Customers see you as something you no longer are.
- You want a refresh but fear losing recognition.
- You need a rollout plan covering staff, customers and channels.
How to use it
- Add it to your AI once: download it and add the folder to Claude, ChatGPT or Codex as a skill.
- Ask for the job in your own words. Your AI opens the skill when it fits.