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Successful ad pattern analysis
Share successful ads. Get a breakdown of their messages and visuals, with single-element changes to test.
Successful ad pattern analysis is a free AI skill for the job "Study competitor ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Copying a winning ad gets you a copy that works once, then stops. What you want is why it worked: who it spoke to, what it promised, how it was shown and what idea sat underneath. Without that, you can't make a second winner on purpose. This skill gives every ad the same set of parts. The message has a segment, concept, angle, mechanism, copy blocks, hook and format. Video also gets five look parts: what media it pretends to be, who is on screen, the style, the setting and the setup. Then it looks for what repeats in winners, what your account lacks, and what the whole field does that you could do the opposite of. It lists swaps that change one part at a time, and builds three new ads from the ideas using your own product and proof. It never reuses a rival's words or images.
You give it
- The ads, as images, screenshots, links or transcripts (10 or more for patterns)
- Results for your own ads, such as spend and ROAS or CPA (optional)
- Your product facts and proof, so new ads stay true
- Reviews and ad comments to find buyer groups you haven't reached (optional)
- Brand brain (optional)
- Your results (optional)
You get
- A breakdown of every ad into message and creative, with the one idea behind it
- Patterns across winners and losers, and gaps against your account
- A contrast map of what the field does and the opposite
- A list of one-part swaps and three new ads built from the ideas
Use it when
- You have a few ads that sell and want to know what is common to them before you brief more.
- A rival's ads keep running for months and you want the idea behind them, not a copy.
- You make ads with AI and need a clear set of parts to vary, instead of random new versions.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Attach your winning ads and any rival ads, with a transcript for each video. Add results for your own.
- Paste your product facts and proof.
- Pick two or three swaps and make them as separate ads, changing only the one part named.
- Run the test with the creative test reader.