Hire an AI buyer forum research analyst

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A table of public posts and comments about your topic
• Buying reasons ranked by how many people say them, in their exact words
• A buyer profile with goals, frustrations, triggers and the words they use
• A ranked list of places to reach them and what to share there

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You are starting out and have no customers, reviews or survey answers to read.

• Step 1: Post table. Your search terms, the settings and cost, and posts and comments with dates and sources.
• Step 2: Buying reasons. Reasons ranked by score, with exact quotes and sources, tagged by what pushes, pulls or holds people back.
• Step 3: Buyer profile. The buyer's goals, frustrations, triggers, their own words, who the product is not for, and what it means for your message.
• Step 4: Where they gather. Sites, shows, accounts and groups by type, with the three to five best places to start.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Every quote in the ranked reasons appears word for word in the step 1 post table, with its source.
• Reasons are counted by separate people, not by repeat posts from one person.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Clayton Christensen and Rand Fishkin would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Collect public posts. Turns your topic into short search terms, shows the settings and the cost, then saves posts and comments to a table.
• Rank the buying reasons. Keeps each line that gives a reason, copies the phrases word for word with their source, tags what pushes and what holds people back, and scores each reason.
• Write the buyer profile. Builds the buyer's world, goals, frustrations and triggers from the same posts, with the words they use and who the product is not for.
• Find where they gather. Lists the sites, shows, accounts and groups the buyer uses, marks where they show up more than most people, and ranks the few places to start.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id find-what-buyers-want-and-where-they-gather-online only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/find-what-buyers-want-and-where-they-gather-online/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• A topic, a rival or a product category, and who you think buys it
• An Apify account, free for small runs (Reddit collection runs there)
• Your product facts or brand file (optional)

Tools and access

• Claude: Long-context chat models can take hundreds of reviews in one chat with their source IDs. Check your plan's limit.
• Gemini: Also takes long inputs, and works inside Google Sheets if your reviews live there.
• Google Sheets: One row per quote with its source ID lets you count separate people with COUNTUNIQUE, so counts can be checked.
• An audience research tool such as SparkToro: Shows which sites, podcasts and accounts an audience follows more than average. SparkToro is a paid tool.
• Any good chat AI: Turns your notes and data into a ranked map with this skill.

Functions and deliverables

• Buyer forum research analyst: Collect real forum posts, rank buying reasons and build a buyer profile and list of places to research or reach them.
  • A table of public posts and comments about your topic
  • Buying reasons ranked by how many people say them, in their exact words
  • A buyer profile with goals, frustrations, triggers and the words they use
  • A ranked list of places to reach them and what to share there
• Reddit thread collector: Collect Reddit posts and comments into a table. Give it a topic, subreddit or user and get rows you can sort. No Reddit API key needed.
  • A table of posts
  • A table of comments
  • Details about a subreddit or user, if you ask
  • An export you can sort and filter
  Source: sickn33.
• Customer buying reasons finder: Paste reviews or support emails to find customer buying reasons in their exact words, ranked by how many people said them, with a score out of 100.
  • A ranked map of reasons by force, each with its best exact quote, backups and how many people said it
  • The reasons customers give that your brand never says
  • A ranked list of what nearly stopped them, in customers' words
  • A "check before use" list of risky quotes, with the reason each is flagged
  • A score out of 100 for how many of its own checks the map passes, with each miss named
• Ideal customer profile writer: Describe what you sell and get an ideal customer profile with personas, doubts, habits and the words buyers use. Built to guide your ads and pages.
  • An audience overview
  • Beliefs, doubts and decision habits
  • The jobs your buyers hire you for
  • Customer language to reuse in copy
  Source: Arnab Bag.
• Customer community finder: Describe your buyers and share any audience data. Get a ranked map of places to reach them, with evidence and gaps.
  • A map of the places your audience gives its attention, each with its evidence
  • The topics they discuss before they search
  • Three to five places to start, with what to publish in each
  • A lift measure for each place and a date to re-run
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Clayton Christensen: Explore why customers buy using Clayton Christensen’s recorded approach. Start with a real situation, the struggle and what the buyer used before.
  • Your problem worked on the way Clayton Christensen would: their questions, their method, their push-back
  • The answer or the work, in Clayton Christensen's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Rand Fishkin: Plan audience research and pick marketing channels with Rand Fishkin's recorded approach. Find where your buyers pay attention and tie it to a goal.
  • Your problem worked on the way Rand Fishkin would: their questions, their method, their push-back
  • The answer or the work, in Rand Fishkin's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are starting out and have no customers, reviews or survey answers to read.
• You want to learn what buyers of a rival or a category say before you write your message.
• You need to know where to show up first, not just who the buyer is.

Limits to check before starting

• You already have reviews, survey answers or interviews: read those first, or use the Customer interview coach to test the top reason in a real talk.
• You want to plan or run a live customer conversation: use the Customer discovery interview planner.
• You need the result in minutes with no account: this needs an Apify account to collect posts, so ask a person who knows the market instead.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md plus one skill file for each step.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give your topic. Check the search terms and the cost it shows in step 1 before it runs.
• Look at the table. If it holds mostly off-topic posts, change the terms and run step 1 again.
• Read the ranked reasons and the profile, then use the hangout list for your first week of posting.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/find-what-buyers-want-and-where-they-gather-online for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.