Hire an AI competitor ad test brief planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Counts by format, ad age, landing page, awareness stage and offer
• The ad types and buyer questions your rivals leave empty
• Three ideas with nine designer-ready versions and questions to settle first
• A test campaign layout with pack names, budget split and scale rules

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: A rival runs a lot of ads and you want to know what they have not tried.

• Step 1: Rival counts. Counts of assets, formats, ad age, landing pages, awareness stages and offers, plus missing beats and risky claims.
• Step 2: Gaps. A map of nine ad types, a card for each ad, the gaps that fit your brand, and a score out of 100.
• Step 3: Test briefs. An evidence grade, three ideas with nine versions, and questions you need to settle first.
• Step 4: Campaign layout. Ad packs, a budget split by stage, the budget type, and rules for when to scale.
• Hand-back summary. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Eugene Schwartz and Jack Trout would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Count what the rival runs. Counts assets, formats, ad age, landing pages, awareness stages and offers, and notes the missing beats and risky claims.
• Find the gaps in their ads. Reads the counts, sorts the ads into nine types, writes a card for each from the creative and finds the gaps that fit your brand.
• Write three ideas and nine versions. Grades the evidence, names the buyer doubt for each idea and writes three different versions per idea with their own opening frame.
• Lay out the test campaign. Groups the new ads in packs, picks the budget type, splits budget by stage and writes the scale rules.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id turn-rival-ads-into-ranked-test-briefs only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/turn-rival-ads-into-ranked-test-briefs/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Ads or an Ad Library export from one or more rivals, with inactive ads included
• Your brand file (products, voice, claims you can make), optional but recommended
• Your daily test budget and target cost per sale, for the campaign layout
• Your own ad results (optional)

Tools and access

• Meta Ad Library: Free and public. Shows a rival's ads, start dates and links, including inactive ones if you ask for all ads.
• Any good chat AI: Any current chat AI can count and label a pasted list, and transcribe a video if you attach it.
• Meta Ad Library: The public source for competitor ads, with library IDs and start dates, browsed by hand.
• Claude: Holds dozens of ad cards and your claims rules in one long chat.
• Google Sheets: Counts types per advertiser, so crowded and open cells are easy to check.
• Meta Ads Manager: An export by ad for the last 1 to 4 weeks shows spend, purchases and frequency, which pick explore, extend or refresh.
• Meta Ad Library: Shows what runs now, as 'observed' evidence when you have no export.
• Google Sheets: Tracks cost per sale and frequency week by week, so you can see when a winner starts wearing out.
• Meta Ads Manager: It holds the ad set spending limits, the exclusions and the campaign settings the plan is built around.
• Any good chat AI: Any current chat AI can build the plan from your numbers. Check each setting against the live menu.

Functions and deliverables

• Competitor ad test brief planner: Share competitor ads and your product facts. Get observed ad counts, possible message gaps, original test briefs and a campaign layout.
  • Counts by format, ad age, landing page, awareness stage and offer
  • The ad types and buyer questions your rivals leave empty
  • Three ideas with nine designer-ready versions and questions to settle first
  • A test campaign layout with pack names, budget split and scale rules
• Competitor ad format analyst: Count a rival's Meta Ad Library ads by format, age, landing page and awareness stage. Get content gaps and the longest-running ads to rebuild.
  • Counts of assets, copy lines and formats, and the share that are catalog ads
  • Median and oldest ad age, destination share and the awareness-stage mix
  • The share of ads that mention price, a discount or a guarantee, and which of the eight script beats are missing
  • Content gaps and a shortlist of the longest-running concepts
• Competitor ad opportunity finder: Share competitor ads. Find messages and formats they overlook, with briefs for ads you could test.
  • A short summary and the top three gaps
  • A map of the category by ad type, crowded, thin or open
  • A card for every ad studied, and the claims everyone repeats
  • Briefs for each gap, with the proof each rests on and what to avoid
  • A score out of 100 for how many of its own checks the study passes, with each miss named
• Ad test brief writer: Share brand facts and any ad results. Get three ideas, nine distinct designer briefs and questions to fill key gaps.
  • A header with the evidence grade, the plan chosen and why
  • Three ad ideas, each aimed at a different buyer doubt, with a filled-in thinking block
  • Nine versions with layout, headline, picture and what each one changes
  • A footer listing guesses and the questions to ask the founder
  • Any check the brief still misses, one line each
• Meta test campaign planner: Share ad concepts, target cost per sale and budget. Get test groups, naming rules, settings checks and bounded spend plans.
  • A campaign and ad set layout sized to your store
  • A pack plan with ad names, minimum spend and removal date
  • A CBO or ABO call with the trade-off written out
  • A settings checklist, naming guide and rules for adding ads and scaling
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jack Trout: Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.
  • Your problem worked on the way Jack Trout would: their questions, their method, their push-back
  • The answer or the work, in Jack Trout's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• A rival runs a lot of ads and you want to know what they have not tried.
• You have an Ad Library export and no time to read it ad by ad.
• You are about to brief a designer or editor and want the ideas grounded in what the market shows.

Limits to check before starting

• You have no rival ads to export, or the ads cannot be exported: build your brand facts first with the Brand profile builder.
• You only want to find what rivals leave empty, without briefs or a campaign: use the Competitor ad opportunity finder.
• You want to save rival ads to browse for ideas, not count them: use the Competitor ad swipe file builder.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md plus four skill files, in the order they run: Ad library teardown counter, Competitor ad gap finder, Ad test brief writer, Meta test campaign planner.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Export your rival's ads from the Ad Library with inactive ads included. Pick rivals a step or two above your size.
• Add your brand file. The briefs only use claims you can make.
• Check the Step 1 counts first. If they look wrong, fix the export before you use the briefs.
• Send the Step 3 briefs to your designer once you have answered its questions.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/turn-rival-ads-into-ranked-test-briefs for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.