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Competitor ad opportunity finder
Share competitor ads. Find messages and formats they overlook, with briefs for ads you could test.
Competitor ad opportunity finder is a free AI skill for the job "Study competitor ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high · Tested
What it does
Scrolling competitor ads gives you a feeling, not a plan. You notice the loud ones, miss the quiet ones that have run for months, and end up copying an ad's surface without knowing why it was built that way. This skill reads a fair sample instead: 3 to 6 competitors, and for each one their 5 longest-running and 5 newest ads. Every ad goes on the same map of nine ad types the other skills here use. Then it counts. A type half the competitors use is crowded, so your ad there would look like theirs. A type nobody uses is open. It also lists what buyers say most in reviews and marks which ads speak to it. A gap needs both: room on the map, or a buyer nobody talks to, and proof you hold to fill it. The Ad Library shows no spend or sales for ordinary ads,…
You give it
- What the work is for, such as everything you sell, one product or a sale, plus who it targets and the country
- Competitor ads collected by hand from Meta's Ad Library, with library ID, start date, text and a screenshot (attach the screenshots; your AI can see pictures)
- Your facts, voice, the claims you may make, your reviews, and your own ads with how they did
- Your competitor list, 3 to 6 names (recommended)
- Competitors (optional)
- A shortlist (optional)
You get
- A short summary and the top three gaps
- A map of the category by ad type, crowded, thin or open
- A card for every ad studied, and the claims everyone repeats
- Briefs for each gap, with the proof each rests on and what to avoid
- A score out of 100 for how many of its own checks the study passes, with each miss named
Use it when
- You're planning a new batch of ads and want to know what your category already runs before you brief anyone.
- Every competitor ad seems to say the same thing and you want to know what that thing is, word for word.
- You suspect there's a gap in your market, such as a doubt nobody answers, and want evidence for it.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Say what the work is for in one line, for example "new customers for our main product, US".
- In facebook.com/ads/library, search each competitor by name. Take their 5 longest-running and 5 newest active ads, with the library ID, start date and a screenshot of each.
- Paste them in with your own facts, claims list, reviews and current ads.
- Read the gaps and briefs first, then the map and cards behind them.
Workflows that use it
- Turn competitor ads into a script of your own
- Turn competitor gaps into image ad copy that passes Meta
- Turn rival ads into test briefs and a campaign layout
- Monthly competitor watcher