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Competitor ad format analysis
Paste an Ad Library export. Get ad counts by format, age, page and awareness stage, plus content gaps.
Competitor ad format analysis is a free AI skill for the job "Study competitor ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Scrolling a rival's ad library gives you opinions. You see a lot of ads and come away with a feeling. A count is better. How many of those ads are new this week? Where do they send people? How many talk to buyers who don't know the problem yet? Which parts of a good script do they skip? This skill turns an export into a table. It counts creative assets, copy lines and formats, finds the median and oldest ad age, shares of ads by page type, the awareness-stage mix and how many mention price or a guarantee. It transcribes videos and checks eight script beats, and lists what's missing. It also tells you which rivals to study, brands a step or two above you, and picks the longest-running ads. Libraries show no spend or sales, so every finding is about structure only.
You give it
- A rival's ads from the public Meta Ad Library (copy, format, start date and link)
- The brand and all the pages it runs ads from
- A list of the pages the ads point to (optional)
- Your own yearly revenue, to check you picked rivals at the right size (optional)
- Spreadsheet (optional)
You get
- Counts of assets, copy lines and formats, and the share that are catalog ads
- Median and oldest ad age, destination share and the awareness-stage mix
- The share of ads that mention price, a discount or a guarantee, and which of the eight script beats are missing
- Content gaps and a shortlist of the longest-running concepts
Use it when
- You want to know how a rival really runs their ads before you plan yours.
- You've collected dozens of a competitor's ads and don't know what to do with them.
- You want to find the buyer groups and messages that no rival in your category covers.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- In the Meta Ad Library, search all ads for the rival, include inactive ads and check each page they use. Copy the ads and start dates by hand.
- Paste the list and add transcripts of any videos you want checked.
- Read the gaps first, then pick the concepts on the shortlist to rebuild with your own product and proof.
- Run the winning ad DNA mapper on the shortlist to see why those ads work.