Problem-aware Search campaign builder
Give it your product and the problem it solves. Get a problem-led Search campaign with matched ads.
Problem-aware Search campaign builder is a free AI skill for the job "Run Google Ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
Some buyers search for the problem long before they know a product exists. They type "how to stop squeaky floorboards", not the name of your fix. A normal product ad shows them a buy box too early, and they leave. This skill builds a campaign for those searches. It sets up Search for cold traffic with brand excluded, mixes exact and broad keywords, and writes ads whose first words repeat what the shopper typed. It sends clicks to a page that teaches first, such as an advertorial, then tests two pages per ad group over 30 to 60 days. It works for products with a clear problem and real search demand. It is a poor fit for impulse items nobody searches for. The click-through and conversion figures in the source are one vendor's case study, so treat them as an example, not a target.
You give it
- Your product and the problem it solves
- A list of problem-led search terms, or your converting queries
- Your advertorial or landing pages, if you have them
- Your break-even CPA and daily budget
- Your results (optional)
- Your page (optional)
You get
- Campaign settings for cold Search
- Ad groups of 10 to 20 related terms, with exact and broad keywords
- Ads with a keyword insertion headline and matched descriptions
- A page test plan for each top query
Use it when
- Your product solves a problem people search for in plain words.
- Your Shopping and brand campaigns work and you want to reach people earlier in their search.
- You have an advertorial or education page and no Search campaign sending traffic to it.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your product, the problem it solves and the search terms people use.
- Add your break-even CPA and the pages you have. If a claim touches health or money, tell it what is allowed.
- Check every ad against Google's ad policy before you submit it.
- Build it, then review the search terms report and prune every week.