AI Blocks › Keep customers coming back
Keep the few customers who make most of your profit
Give it your order history and brand file. Get a best-customer profile, a VIP program and personal touches.
Build a VIP program for your best customers is a free AI workflow for the job "Keep customers coming back". It runs several skills in a row and hands each one's work to the next.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
A small group of customers often brings most of your profit, yet they get the same emails as everyone else. Stores then reach for discounts, which cost margin and teach people to wait. Or they build a points scheme before they know who their best customers are. The steps start with the data. First it ranks customers by gross profit and compares the top fifth with the bottom fifth. It also splits them by discount code, which shows what your best have in common. You choose the VIP rule from that. Next it checks VIP is really your bottleneck, then designs tiers from your own spend spread, with status and access in place of discounts. You invite the first VIPs and wait a month. Last it plans personal touches, with a control group to check reorders.
You give it
- Your order export with customer, date, order value, discount code, refunds and cost or margin
- How each customer first came to you (optional)
- Survey answers or support reasons (optional)
- Your monthly budget and weekly hours for VIP work
- Your brand file (optional)
- Brand brain (optional)
- Customer words (optional)
You get
- A list of customers ranked by profit, with what your top and bottom groups share and a fit score out of 100
- A go or wait call, and VIP tiers set from your own spend, with perks, cost per member, an invite and a 90-day test
- A touch for each top customer (note, video, gift or call) with its cost and the words to use
- A control group so you can check that reorders really rise
Use it when
- A small group of customers brings most of your profit and you want to keep them.
- Your repeat rate is flat and you suspect discounts are not what brings people back.
- You want to do something personal for your best customers, but not sure who or what.
Steps
- Best and worst customer profiler: Give it order and discount data. Get your best and worst buyers' traits, the ads behind them and a score.
- Loyalty and VIP program designer: Give it your spend tiers and margins. Get a loyalty design with non-discount perks and a test.
- Best customer relationship planner: Give it your customer list and budget. Get a top-50 touch plan and a control group.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Export at least 90 days of orders, with cost or margin if you have it.
- When it pauses, choose the VIP rule from the profile, either number of orders or spend, and export the orders of customers who meet it.
- Set up the tiers, invite the first VIPs, wait a month and export their orders for the last step.