AI Blocks › Make an offer people want
Pick a market worth selling to and its price
Give it your offer and who might buy. Get the best narrow market and a price that fits what it is worth.
Pick a market worth selling to and its price is a free AI workflow for the job "Make an offer people want". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
If buyers see you as the same as everyone else, they pick the cheapest. A price war follows, and margins shrink for all of you. The usual answer is to push harder on marketing. A better answer is to change who you sell to and what you say to them. The steps do this in four moves. First it tests whether you are a commodity and what a price war would cost. Then it scores the groups you could sell to and rules out any with no pain, no money or no growth. Next it narrows the group in steps and rewrites the promise for each, with a price band at each level. Last it sets the price from what one result is worth to the narrowest group you can reach. The order follows Alex Hormozi's $100M Offers.
You give it
- Your offer and the price you charge now
- The groups you could sell to, or what you can do so it can propose some
- Rivals and alternatives buyers mention (optional)
- Reviews or call notes (optional)
- Sales numbers (optional)
- Brand brain (optional)
- Competitors (optional)
- Customer words (optional)
You get
- A verdict on whether buyers can only compare you on price, and the first row to change
- A score for each group on pain, money, reach and growth, and the one to commit to
- The offer rewritten for narrower and narrower buyers, with a price band and a reach check
- A price set from what the result is worth, with a gap check and two tests
Use it when
- Buyers keep asking for a discount or quote you against someone cheaper.
- You sell to anyone who will pay and want a group that can afford more.
- You are unsure whether to go narrower or broader.
Steps
- Commodity trap checker: Paste your offer and the options buyers compare it with. Get a verdict on price comparison and the first thing to change.
- Market demand scorer: Paste the markets you could serve. Get each scored on pain, money, reach and growth, and the one to commit to.
- Niche offer pricing planner: Paste your offer and price. Get it rewritten for narrower buyers, each with a price and size check.
- Pricing decision planner: Paste your product, costs and the buyer's gain. Get three test prices, your pick and a plan to raise it.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Share your offer and the alternatives buyers weigh against it. Check the side-by-side before it moves on.
- Add what you know about each group's size and growth. Guesses are marked as guesses.
- Pick the tries you will commit to in the market it chooses, before you start selling.