Find what you really sell and prove every claim
Give it your product and buyer. Get angles worth testing, a checked offer and every claim matched to proof.
Find what you really sell and prove every claim is a free AI workflow for the job "Write ad copy". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Most copy fails in one of three places. It sells the thing instead of the result the buyer wants. The offer is fine but nobody has pushed on it, so the deal, the guarantee and the framing stay at their first draft. Or the copy makes a big claim and puts the proof somewhere else, or nowhere. Readers notice, and they stop believing the rest. The steps run in a fixed order, and each one starts from the result of the one before. First it finds what you are really selling and picks three angles to test. Then it checks your offer against a list of offer tests and ranks the three changes worth trying first. Then it matches each claim to proof, and shrinks, supports or moves the claims that lack it. The order comes from Gary Bencivenga's Marketing Bullets Collection.
You give it
- Your product facts, such as what it is, who it is for and what it costs
- Your buyer or a persona (optional)
- Customer reviews or buyer words (optional)
- Your current offer, price and guarantee
- The ad or page copy you want checked
- Your proof, such as test results, numbers, reviews and awards (optional)
- Customer words (optional)
You get
- A long list of what you could really be selling, with the best three as test angles and a test headline for each
- Your offer in one line, a checklist review of it, and the three changes to test first
- Every claim in your copy paired with its proof, with the gaps and the fixes listed
Use it when
- Your ad or page makes big claims and you want each one to hold up before it goes live.
- You keep describing your product the same way and want fresh angles to test against each other.
- Your offer converts but you suspect the deal, the guarantee or the way you state the price could do better.
Steps
- Core customer benefit finder: Paste your product and buyer. Get ten or more reasons to buy, scored, and the best three as test angles.
- Offer checklist reviewer: Paste your offer, price and guarantee. Get a checklist review, a score and three changes to test first.
- Marketing claim evidence checker: Share your copy and evidence. See which claims are supported, which go too far and how to fix them.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Have your product facts, offer and copy ready. It works step by step and saves each result.
- Split-test the angles and offer changes it picks. Those tests need time and traffic, so give them time before you judge them.