Hire an AI competitor positioning message reviewer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A map of your rivals on two axes, with crowded and open corners marked
• The word each rival owns, the claims nobody owns and three open words
• Ranked messages built on your strengths, each with proof and the rival's likely reply

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your site and ads sound like everyone else's in your category.

• Step 1: Position map. Every alternative placed on two axes, with crowded and open corners marked and the corner to own.
• Step 2: Owned words. The word each rival owns, marked taken, contested or open, plus empty claims and three open words.
• Step 3: Messages. Ranked messages built on your proven strengths, with evidence, the rival weakness behind each and the likely reply.
• Hand-back summary. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Jack Trout and Al Ries would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Map where each rival sits. Lists every real alternative, plots them on two axes buyers feel, checks the map again on a second axis and marks the corners that are open.
• Find the words nobody owns. Reads the mapped rivals, picks the one word each owns, marks it taken, contested or open, and lists three open words buyers care about.
• Turn a rival weakness into a message. Matches your proven strengths to rival weak spots, keeps pairs a buyer can check, writes the message and tests the rival's best reply. Uses the rival set from step 1 and the word map from step 2.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id map-your-rivals-and-write-a-message-they-cannot-answer only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/map-your-rivals-and-write-a-message-they-cannot-answer/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product, who it is for and the rivals you worry about
• What buyers say about you and them, from reviews or calls (optional)
• Your brand file or a list of strengths you can prove (optional)

Tools and access

• Any good chat AI: Any current chat AI can build the grid. Give it descriptions or links to rivals' pages.
• Miro or Google Sheets: A whiteboard or sheet makes it easy to move brands around and have two people place them.
• Any good chat AI: Reading lines and reviews to find a recurring word is text work any strong chat AI does with this skill.
• Any good chat AI: Matching facts and writing a careful message is text work any strong chat AI does well with this skill.
• Your rival's own public pages and reviews: They are the dated sources for the weak spots.

Functions and deliverables

• Competitor positioning message reviewer: Share rival messages, buyer words and your proof. Get a position map, possible wording gaps and sales-message drafts.
  • A map of your rivals on two axes, with crowded and open corners marked
  • The word each rival owns, the claims nobody owns and three open words
  • Ranked messages built on your strengths, each with proof and the rival's likely reply
• Competitor positioning mapper: Share your product, alternatives and buyer comments. Get comparison maps, possible gaps and a positioning claim to test.
  • Ten candidate axis pairs and two or three plotted XY maps
  • The crowded and open zones, and each gap tested pass or fail
  • One recommended corner, who it serves, who it puts off, and what you give up to own it
  • A one-line claim, three actions that make it true, and a 30-day check
• Competitor brand association mapper: Share rival messages and buyer feedback. Get proposed word links, evidence gaps and possible space for your brand.
  • The one word buyers link to each rival, with how sure it is
  • A word-association result for the category
  • Each word marked taken, contested or open
  • Empty claims everyone makes
  • The opposite attribute to the leader's, and 3 open words to test
• Rival weakness message finder: Find a rival's weak spot that matches your real strength. Get a message you can defend that buyers can check, plus the rival's likely reply.
  • The rival's weak spots with sources
  • Pairs matched on the same axis
  • Messages that do not name the rival, each with how a buyer can check it
  • The rival's likely reply and a ranked angle list
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Jack Trout: Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.
  • Your problem worked on the way Jack Trout would: their questions, their method, their push-back
  • The answer or the work, in Jack Trout's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Al Ries: Clarify what a brand should stand for using Al Ries’s recorded approach. Examine its category, focus, name and launch story.
  • Your problem worked on the way Al Ries would: their questions, their method, their push-back
  • The answer or the work, in Al Ries's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Your site and ads sound like everyone else's in your category.
• A bigger rival keeps winning on the same word.
• You are about to write a new tagline, landing page or ad set and want the message settled first.

Limits to check before starting

• Your brand has no rivals yet, or no strengths you can prove: build your facts first with the Brand profile builder.
• You only want to place rivals on a map: use the Competitor positioning mapper.
• You already know your message and need a one-line statement: use the Brand positioning sentence writer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• List five or more rivals, including the cheap option and doing nothing.
• Only give strengths you can show with a number, a policy or a review. It drops the rest.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/map-your-rivals-and-write-a-message-they-cannot-answer for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.