Win back visitors on Google without paying to retarget buyers
Give it your traffic, customer list and offer. Get lists to build, remarketing campaigns and a read of results.
Build Google remarketing lists and campaigns, then read the results is a free AI workflow for the job "Run Google Ads". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks
What it does
People leave your store without buying all day. Google can bring them back, but remarketing goes wrong in familiar ways. Lists are too small to run, buyers see ads for products they own, and every ad says the same thing, so you learn nothing about why people left. The steps build it in the right order. First it checks which lists are big enough to use and plans cart abandoner and customer lists, with exclusions so buyers are left out. The second step uses those lists to set up the campaigns, with budgets, frequency caps and one ad concept for each of five doubts. It pauses while you build it and run it for three to four weeks and export the report. The last step reads the results against your target and ranks the changes worth making.
You give it
- Monthly visitors, add to cart numbers and purchases
- Customer list details and how customers agreed to ads (before any upload)
- Your offer for returning visitors, with shipping and returns terms
- Your daily budget and any videos or images (optional)
- After the pause, the Google Ads report by campaign and ad
- Spreadsheet (optional)
- Your video ads (optional)
You get
- A size check and the audience lists to build, with exclusions and custom segments
- Remarketing campaigns with budgets, caps and audiences
- Five ad concepts, one for each doubt, ready to brief
- Ranked changes from your first results, with a score
Use it when
- Visitors add to cart and leave and you want to bring them back.
- You see ads on Google for products you already bought, or suspect your own do the same.
- You have an offer for returning visitors and no plan for who sees it.
Steps
- Google Ads audience builder: Give it your site traffic and customer list. Get remarketing lists, exclusions and custom segments to build.
- Google remarketing campaign builder: Give it your audiences and offer. Get remarketing setups with budgets, caps and five doubt-led ad concepts.
- Google Ads report auditor: Paste one Google Ads export and your target. Get changes worth making and a score out of 100.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Tell it how customers agreed to their data being used for ads before you upload any list.
- When it pauses, build the lists and campaigns, run them three to four weeks and export the report by campaign and ad.
- Keep the ad that wins and drop the weak ones as it ranks them.