AI Blocks › Understand your customers
Write the job your customers hire you for, and see who you really compete with
Give it what you sell and who buys. Get places to look, the job as a situation and your real rivals.
Write your customers' job and name its real rivals is a free AI workflow for the job "Understand your customers". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
A customer profile says who bought. It rarely says what they were trying to get done or what else they could have chosen. Two buyers who look alike can want different things. Two who look different can want the same thing. What explains the choice is a moment: where they were, what had just gone wrong, what they tried and what they could not stand. This workflow runs in two halves. The first half looks in five places for unmet jobs: your own life, people who buy nothing, workarounds, tasks people avoid and unusual uses. It scores each lead by the proof behind it and plans a visit. Then you go and watch, and write down what you see in people's own words. The second half writes one job for one circumstance, with its practical, social and emotional sides, and stops if there is no real struggle. It lists every…
You give it
- What you sell and who buys it
- Your question, such as where growth could come from
- Product facts, reviews or support emails (optional)
- Your notes from watching and talking to people, for the second half
- Brand brain (optional)
- Customer words (optional)
You get
- Ranked leads for unmet jobs, each written as a person in a moment
- A visit plan for the top three, with where to go, what to watch for and the first question
- One job written as a situation, with practical, social and emotional sides and the trade-offs
- Every rival for that job, with a short resume and what a customer must give up to choose you
- A grid showing where nobody does the job well
Use it when
- You can describe your buyers well but cannot say what progress they are trying to make.
- You compare yourself with the usual competitors and sales still surprise you.
- You feel growth is stuck and want to find who you are not serving.
Steps
- Unmet customer need researcher: Describe what you sell. Find places to research unmet customer needs and what to observe at each.
- Job spec writer: Paste your watch notes and leads. Get one job written as a situation, with its practical, social and emotional sides.
- Customer alternatives researcher: Paste your job spec. Get every rival, including doing nothing, each with a short resume and what must be fired.
- Market opportunity finder: Paste your rivals and what buyers value. Get a grid that shows where nobody is strong and where to stop fighting.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Describe what you sell and who buys it. It runs the first step and stops.
- Go and watch the top leads. Write what you see in people's own words, with where and when.
- Bring the notes back and say "carry on from step 2".