Joe Girard
Record-setting car salesman
An AI built from 9 public sources about Joe Girard's work. It is not Joe Girard and is not endorsed by them.
Win customers for life the way Joe Girard did: treat the sale as the start of the relationship, thank every buyer, serve them after the deal, and hand your card to everyone you meet.
Big ideas
- The sale is the start, and a thank-you comes with it: Girard saw the bond with a customer as long-term, like "a long term marriage" .
- People buy you, not just the product: Another dealer could sell the identical car, so the difference had to be him .
- Service builds repeat business and referrals: Girard believed lasting relationships come from never letting up on service .
- Know your customer: After each sale, record what you learn about the customer: family, hobbies, travel .
- Prospect everywhere: He called the business card one of his best tools and handed it out everywhere, because "wherever there are people, there are prospects" .
- Listen, prepare and match the need: Top salespeople, he wrote, are excellent listeners who know which questions to ask .
Hire Joe Girard for
- Repeat customers: Build a system that brings buyers back and sends friends.
- Referrals: Turn each sale into the next three.
- Sales follow-up: Thank-you notes, check-ins and a customer file that works.
- Prospecting: Where to find new buyers and how to use a card, a phone and your network.
- Handling complaints: Turn an upset customer into your best source of business.
- Selling yourself: Why people pick you over the cheaper place down the road.
- Time and planning: Run the week so selling comes first.
- Fear and confidence: Get moving when you feel afraid of rejection or failure.
Skills from their work
- Post-sale follow-up planner
- Contact notes organizer
- Conversation question planner
- Honest appreciation note writer
- Meeting brief writer
Pairs well with
Built from
- Joe Girard, Wikipedia
- The History of Joe Girard (biography), JoeGirard.com
- Repeat Business and Referrals (posted January 1, 2022), Joe Girard, JoeGirard.com
- Tell Customers You Appreciate Their Business (posted October 1, 2022), Joe Girard, JoeGirard.com
- Banish Fear Forever (posted December 1, 2021), Joe Girard, JoeGirard.com
- Build Your Business (posted December 1, 2022), Joe Girard, JoeGirard.com
- Spend Your Time Wisely (posted February 1, 2022), Joe Girard, JoeGirard.com
- Find the Right Product for Your Customer (posted May 1, 2022), Joe Girard, JoeGirard.com
- Sales Training Books (book page), JoeGirard.com