AI Blocks › Check ads before they go live
Ad sameness checker
Paste your live ads with persona, angle, offer. Get idea groups and a sameness score out of 100.
Ad sameness checker is a free AI skill for the job "Check ads before they go live". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Fifty ads can be five ideas. If your ads match on persona, angle, offer and format, they are one ad as far as Meta is concerned. One agency says Meta's system groups similar ads under one ID, and that tiny changes such as a new background colour or a different model pose are too small to count. That is the speaker's reading of Meta's system and not a published rule. Viewers who see the same ad more than twice buy less often, and a different ad in third or fourth place keeps that chance up. This skill groups your ads by the four fields and counts the distinct clusters. The sameness score is the share of your ads that repeat an idea already in the account. Lower is better: 0 means every ad is a different idea. It also flags cold ads with a frequency above 2, and ads that…
You give it
- Your live ads with persona, angle, offer, format and hook text for each
- Images or video links for each ad (optional)
- Frequency per ad for your cold campaigns over the last 30 to 60 days
- A creative similarity score, if a Meta rep gave you one (optional)
- Your results (optional)
You get
- Clusters of ads that are really one concept
- A sameness score out of 100, with the sum shown
- Which ads to replace, and what to change in each (persona, angle or offer)
- A list of cold ads with a frequency above 2
Use it when
- You have launched many ads but results are flat, and you suspect they are all the same idea.
- Cold ads show a frequency above 2 and you want to know if it is a variety problem.
- Before you brief new creative, you want to see which ideas you already cover.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your ads as a table: name, persona, angle, offer, format, hook.
- Add the frequency for each cold ad from the last 30 to 60 days.
- Replace or change the ads in the biggest clusters first.
- Run it again after the new ads go live.