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Write a welcome email sequence that teaches, then sells
Give it your offer and reader. Get a five-email sequence, a Hopkins-style review, fixes and a send check.
Write a welcome email sequence that teaches, then sells is a free AI workflow for the job "Write emails that get read". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Level: beginner · Thinking: high
What it does
Most welcome sequences are one email that says thanks and one that says buy. The reader learns nothing, trusts nothing and unsubscribes at the first discount code. The list grows and the sales do not. This workflow writes a sequence that earns the sale. Each email teaches one useful thing the reader can act on, in your voice, and the ask comes only after the reader has had something from you. Every email is then reviewed the way Claude Hopkins judged advertising in Scientific Advertising: is there a specific claim, a reason why, proof, and one clear thing to do. The mistakes are fixed, from a weak subject line to a claim without proof. Then each email is checked for send readiness: links, names, length, spam triggers, and the one thing you forgot. You load them and switch the sequence on.
You give it
- What you offer and who joins your list
- Three to five things you know that a new reader would find useful
- Your voice, or two emails you were happy with
- Your brand file (optional)
- Brand brain (optional)
You get
- A five-email welcome sequence with timing and the one thing each email teaches
- A review of each email against Hopkins's tests: claim, reason why, proof, one action
- The emails fixed
- A send-readiness check for each email
Use it when
- Your welcome email is one line and a discount code.
- New subscribers buy at a lower rate than you expected.
- You have knowledge your customers want and never share it.
Steps
- Email sequence writer: Say the goal. Get a welcome, nurture or win-back sequence with timing, subject lines and full emails.
- Email draft reviewer: Paste an email. Get cuts, a pacing map, subject fixes, a score out of 100 and a verdict.
- Email mistake fixer: Paste an email. Get small errors fixed in your own voice, and tracking bits removed from links if you ask.
- Email launch checklist: Paste an email. Get counts, cuts, three subject lines, a score out of 100 and a ship or fix verdict.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Paste your offer, your reader and the useful things you know. It writes the sequence.
- Read the review and the fixed emails. Change anything that does not sound like you.
- Read the send check, then load the sequence into your email tool.