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Marketing brief writer
Paste product and buyer notes. Get a one-page brief on what to say, to whom and what next.
Marketing brief writer is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Most weak marketing starts with a weak brief, or none. People ask for a clever campaign before they have said who it is for, what they want them to do or how they will tell if it worked. Then they judge the result by taste. This skill writes the brief first. It records what has been tried and whether it worked, who buys and who does not, and the real reasons people buy, apart from the reasons the maker gives. It states the one thing to say in a single sentence before anyone writes a word. It also asks whether a small change to the product or offer would add more than new words, and ends with the action the reader should take and how you will count it.
You give it
- What you sell and any facts you have on it (required, as text)
- Your brand file or notes on voice and claims (optional)
- Customer words from reviews or calls (optional)
- Your offer, price and terms (optional)
- What you have tried before and the results (optional)
- Brand brain (optional)
- Customer words (optional)
- Your offer (optional)
You get
- A one-page brief with goal, audience, the one thing to say, offer and action
- A list of why people really buy, in their words where you have them
- A check on whether the offer needs a small change before new words
- How the result will be counted
Use it when
- You are about to hire a writer, designer or agency and need to tell them what you want.
- You have written something and cannot say in one sentence what it is meant to get across.
- Your last campaign did not work and you do not know why.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste what you know about the product, the buyers and past attempts. Rough notes are fine.
- Answer the questions it asks, or say you do not know.
- Read the one-sentence message first. If you cannot agree with it, say why and ask for a new one.
- Give the brief to whoever writes or makes the work.