Give each product a Shopping target that fits its margin
Give it your products with margins. Get Shopping tiers with targets, weekly product calls and search-led titles.
Build Shopping by margin, tune it weekly and fix titles is a free AI workflow for the job "Run Google Ads". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks
What it does
Most Shopping accounts treat every product the same. A product with a 60 percent margin and one with a 25 percent margin get the same target, so you either leave profit on the table or starve the products that could carry the account. Weak titles add to it, because Google matches your product to searches by its title. The steps fix the targets first, then the products, then the words. The first sets tiers and a target for each from break-even, and checks you have enough sales to split. It pauses while you build and run it for two weeks and export the weekly report. The second finds products to cut, feed, bid up or fund, and the search terms to block. It pauses again while you pull the converting search terms for the products it said to feed. The last rewrites those titles in one order, using the words…
You give it
- Your products with price, margin and past return on ad spend
- The weekly Shopping report with search terms, after the first two weeks
- The converting search terms for the products to fix, and their current titles
- Photos of the products (optional)
- Product photos (optional)
You get
- Shopping tiers with a break-even and a target for each, and a budget split
- A call on every product with enough clicks, plus search terms to block
- A waste score and the weekly edit to make
- New titles and descriptions in one order for the whole catalogue, rolled out in batches
Use it when
- Your Shopping campaign has one target for every product, whatever the margin.
- Some products take spend and never sell and you cannot tell which.
- Your titles are the supplier's names and do not match what people search.
Steps
- Margin-tier Shopping builder: Give it products with margin and ROAS history. Get a Shopping structure and a target for each tier.
- Shopping campaign tuner: Paste a weekly Shopping export. Get which products to cut, feed, bid up or fund, with a waste score.
- Shopping feed title writer: Give it your products and converting search terms. Get search-led titles, descriptions and image fixes.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Give it real margins per product. It marks any margin you guessed.
- When it pauses, build the tiers, run them two weeks and export the weekly report with search terms.
- Pause again to pull converting search terms for the products it chose to fix.