AI Blocks › Keep customers coming back
Win back lapsed buyers and clean out the rest
Give it your order history. Get a win-back flow, a stage map, a clean list and a read of the results.
Win back lapsed buyers and clean out the rest is a free AI workflow for the job "Keep customers coming back". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Buyers go quiet after one order, and most stores keep emailing them the same way for years. Some would have come back with the right nudge at the right time. Others never will, and they drag down your open rates and your inbox placement. The steps cover both groups, with two pauses for you. First it measures where repeat orders drop off and names the group to chase. You pick that group and export their orders. It builds the win-back flow and maps who gets it. Then you run it for about four weeks and export the results. The last two steps write a clean-out rule for those who stayed silent, and read what the win-back earned.
You give it
- Your orders export, with customer, date, order value, discount and refund
- Your email tool's flow and campaign revenue
- Your discount limits and best sellers
- Reviews or survey comments (optional)
- How many days you count a subscriber as quiet, if you have a rule (optional)
- Brand brain (optional)
- Customer words (optional)
- Your offer (optional)
You get
- First-to-second order rate, profit per customer over time and the one stage to fix first
- A win-back flow with a trigger day, an exit rule and three to six email outlines
- A flow map that says which stage gets the win-back and which gets other emails
- A clean-out rule, a three-email last-chance flow and a monthly routine
- A read of the flow results and a channel health score out of 100
Use it when
- Customers buy once and go quiet, and you do not know when to reach out.
- Your open rates keep falling and you suspect a large, silent part of the list.
- You send win-back emails already, but never learned what they earned.
Steps
- Repeat order bottleneck finder: Give it your order export. Get a repeat health score out of 100 and the one stage to fix first.
- Win-back flow builder: Give it your order gaps and discount room. Get a win-back flow timed to how your buyers actually reorder.
- Customer email journey planner: Describe your flows. Get each split into new, returning and loyal paths with their own goals.
- Inactive subscriber cleanup planner: Give it your engagement rule and email volume. Get a three-email sunset flow and a monthly routine that suppresses non-openers.
- Email and SMS performance reader: Paste last month's numbers. Get what broke, what to repeat and a score out of 100.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Paste your orders export. After step 1, pick the group it says matters most (one-time buyers or lapsed regulars) and export their orders.
- Build the flows in your email tool and let them run for about four weeks.
- Export the quiet subscribers and the flow results, then paste them back to finish the last two steps.